Solving the Labor Crisis: Creating a Better Culture to Attract and Keep Frontline Talent

During this webinar, Charles Turner, CEO of KARE and James Lee, Co-Founder and CEO of Bella Groves, will explore where senior care operators are getting it right and getting it wrong and how this applies to resident engagement. Through their research, they asked leaders at caring communities, as well as frontline workers including activity and life enrichment professionals, the same questions around the topic of: “Why do workers want to come work for you, and why do they leave?”

They will explore where there are some wrong assumptions about how good we are at attracting and retaining staff and implications for the resident engagement profession. They will also discuss how, in most cases, the effort we are putting into building our company culture is typically a waste of time.

Attendees will be able to:

• Understand the desires and frustrations of frontline workers, including activity and life enrichment professionals
• Outline key action items operators can use to improve their worker attraction and retention
• Discuss the psycho/social needs of our frontline workforce