how hybe became a girl group powerhouse in just 6 months

wanted to discuss the success of hybe girl groups new jeans and le sserafim in the past 6 months. discuss hybe's sub labels source music, ador, and belift and the current & future girls groups in each sub label.

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#hybe #newjeans #lesserafim #bighit #bighitentertainment #hypeboy #attention #antifragile #fearless #belift #beliftlab #iland

[pyrnir]

I wanted to address something because a lot of people say I forgot about fromis_9. I promise I did not! I feel like their journey is a lot different compared to how new jeans and le sserafim were brought up and deserve a video all on its own.

[Taejiu]

It's funny because before either of their groups debuted, the public opinion was: "Hybe can't produce girl groups!"

Hybe took that personally.

[nicoleloss]

New jeans, lesserafim and Fromis9 are all great groups

[sieekakhan]

The songs and the concept. New Jeans show what being a teenager is like

[jbeavers]

It took me a hot second to finally listen to LF and NJ because my school life got crazy, but I got so addicted to Fearless and Antifragile. And I 100% agree that NJ's first album is great for just casual listening. I am addicted to Hype Boy, but I listen to all the other songs while studying, and Hurt felt personal to me. (...and hopefully, Be:Lift doesn't screw up the new girl group with bad music like they did to Enhypen. All their songs used to be such BANGERS....and

[newjeansfan]

New Jeans's strategy with no announcement of their debut + 4 different mv for the same song Hybe Boy! They also bring back retro r&b 2000s, no girlsband do a song with retro 2000s, i'm tired in 2022 with retro disco 70-80s! New Jeans bring new freshure, pleasure to kpop + New Jeans are fulled of Visual members, i love all of them

[hanniestar]

I staned new jeans before they even debuted with cookie. They have so much potential!

[ceeca]

as long as HYBE will stick to producing great music (oh i'm sure they will do because that's their focus, both ggs and bgs), groups under them will keep growing. NJ and fimmies are very promising. iland s2 and hybe x geffen, i guess..? are coming too. very exciting and interesting. bang pd has always have this great vision and i know he's got a lot stored for the future.

[nightingale]

I think much like hybe/bh worked hard to differentiate bts's and txt's debut (despite being more than 6 years apart), they succeeded in making newjeans and le sserafim's debut very different as well. i don't know yet what they are going to do with the i-land gg, and if their storyline is going to be directly connected to the Dark Moon saga or not (since both of hybe's survival show boy groups' storyline exist in the same universe), but i'm sure they already have the creative vision preplanned and will make sure it doesn't clash with the previous two groups

[SSEL_RAEF]

i think hybe's girlgroups are just so refreshing. the past few years consisted of strong girl crush concepts, LE SSERAFIM and NEW JEANS are softer in sound, very different than other groups right now.

[taetebread]

Lesserafim and NewJeans are Monster Rookies. i am excited

[diannaa.]

Many people don’t know that new jeans was supposed to be their first official girl group but were delayed. But now Hybe’s identity being bts and girl groups, who would have thought lol.

[bopete]

Le Sserafim's variety show is called Leniverse

[minuhjjj]

they have a good team behind them, good pop music and the budget

[iekha_triples]

Actually i am not really surprised, i remember how unique Glam back then... If only Dahee didn't screwed the group, they will big... I still listen to Into The Mirror till this day... Big Hit have knack for interesting music... Now they have more resources like money and popularity, they use them awesomely...

[Atwood]

I’m shocked this doesn’t have more views !!! Keep it up !!!

[slewzy]

What I like the most about these hybe groups are that I never intentionally look into their music. It's just that they put out good music which finds me and then boom I'm addicted to every song like all of the b sides of le serrafilm and njs are so good. I think the main reason most groups are such hits are because of the music(although these days music is the last thing kpop stans care for, it's the visuals or the extravagant performances etc)

[luciddreamqueen]

I may not like these girl groups as much as some other groups I’m huge on, but I’m super super happy to see them winning so hard! I remember first finding kpop mid 3rd gen and there was always talk that girl groups just weren’t as popular and weren’t as skilled or complex. I’m so glad seeing groups like these blowing up the scene and I so so hope they’ll continue strong.

[ntshllg]

what i love about hybe ggs is they genuinely love working with each other and super dedicated to their music eventho any of them become a model, they may not have the most impressive vocal amongst 4gen but their vocal compliment each other so well. newjeans and LF also involved with writing/producing their songs which i loveeee

[msj]

Not only NewJeans and Le sserafim but even fromis_9 also coming out with bangers as well. I heard bighit producers like frants, slow rabbit and adora participated in their recent album and will participate in the future. Their b-side songs from new album - Rewind, Cheese, Blind letter really caught my attention. Really really beautiful and also unique than other HYBE GGs.