What Is Information Architecture? (UX Design Guide)

Information architecture is vital when creating a good user experience! But what exactly is it? And how does it shape the digital world around us? Maureen Herben, a UX designer and CareerFoundry graduate, is here to tell you all about it!

In this video, Maureen will give you an introduction to information architecture, as well as detailing the three key components to good information architecture: the user, the content, and the context.

In this video, we’ll highlight the following key areas relating to information architecture:

00:00 Introduction
00:50 An Introduction to the topic of information architecture
01:32 The focus of information architecture
02:42 Introducing ‘Mental Models’
05:25 What is cognitive load?
09:38 How do you structure information
13:32 The context is key!
16:10 Closing outro

Want to see more about information architecture? Let us know what we can cover in future videos in the comments section!

Thanks for watching!

#UXDesign #InformationArchitecture #UX

Want more from CareerFoundry?

Check out our other social media channels and blog here:

For more information on our programs, visit us at:

What Is Information Architecture? (2021)

[daredevil]

She was born to do this! Never seen anyone explain this as clearly as she does. wow!

[mohammedmajid]

the way you explained the things are OUTSTANDING..

[NickHimo]

Amazing video. I feel like I just did a bachelors degree in information architecture in under 18 mins! 🤓😁

[tamarapetrova]

The video is very helpful and I enjoyed watching it very much! It's well structured, not too fast, with good examples. Thank you!

[chipmusicu]

Can you edit name on certificate, I pay 199 but name not show proper on the certificate 😢

[HolographicKode]

On amazon breakdown.. I have to say I personally never go to categories/departments for my quickest way to find what i’m looking for.. I always go to search.. and if plain search doesn’t help I do more refined searches (e.g. by department etc).

[sandersonjunian]

I'd like to say thank you so much for the explanation. Now i can more understand about information architecture

[rhenaldkarrel]

This is so insightful and well explained for beginners! Thanks Maureen.

[fourdcoder]

Thank you mam... Iam planing to learn UX design... I wish to become product designer

[lewessays]

Bad IA is the number one thing that turns me off from a given App/website....thanks for the vid :)

[nibirindi]

Maam please tell me what you had said in 'the context' part? I hear it as "the place where the information leaves" it is right?

[ogambauchechukwu]

Amazing video, thanks 👍 this video helped me to understand more about IA

[frenjara]

Can you show examples not related with e-commerce? How can I see all those elements you showed here using other kind of applications? e.g. comunicación like whatsapp or telegram, music like deezer or YouTube, navigation like maps, translator like duolingo, IDE s like Matlab or visual studio.

[jeancivile]

Great video! You very clearly and accessibly explain the concept. Hats off!

[neoromatik]

Cool video, valuable information, strongly recommended! Good work Maureen

[shahabuddinahmedohi]

Great Video. But I've a question. I'm an expert T-shirt designer and I want to build my career in UI/UX. So that's why I need a good kick start to learn UI/UX step by step. So will you help me?

[sandstormink]

Thank you. This is exactly what I needed. The video had a great pace, fantastic examples and resources to find out more.

[keerthana]

The video's content is as pretty as you mam.thank you ❤

[edmaxwell-wood]

Very cool, thorough video. Thank you! Goes to show how good CF grads are!

[ttzargaryan]

@careerfoundry thank you, this was really very useful