Build A Digital Strategy in 5 Steps | D&AD Masterclass

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[FinallyFreelancing]

Thank you very much for these valuable content! We've survived pretty well for three years as a ux agency without a digital strategy. Now it's time to sit down and create one and not let "luck" determine our future.

Greetings from Hamburg, Germany

[sitinursariismarini]

Hi thanks for sharing! 5 STEPS: Audience, Content, Channels, Analysis, and Implementation!

[HimanshuGupta-bzew]

Its wonderful explanation of the Digital Marketing.

[nidhibhasin]

Any entry level kid in digital could've told you that. This is what typical agency guys are all about. Shallow faff!

[jayspears]

hey...those 5steps helped me a lot, my lecture wz hell and didn't understand anything but now its clear ...thnx

[EmNkansah]

Great video. Very insightful. Thank you.

[anweshabanerjee]

Thank you. This video is really helpful.

[kumarrakeshjoshi]

yes i will proper, I enjoyed this. New SUB. I like to talk about everything Digital.

[ericcvx]

The guy is a young Slavoj Žižek, who watched Mad Men instead of reading Marx

[stevemyring]

Great video, Great advice and what we tell our clients and potential clients.

[greenlandconsulting]

This is more relevant to digital marketing, specifically how to use digital channels to engage the consumers. This is a more narrow view. Digital channel is just one of the channels, in addition to the more traditional one. The fundamental is still the same, nothing special about it. Research on the market and understand your customers and figure out what message you want to convey and tailor it to the digital channel just as you would tailor it with a TV or radio or print media in the past. Marketing fundamental still doesn't change just because there is now something called digital channels - get the consumer insights and engage them at the emotional level, whatever the channel is.

[ieam]

"Got ready for a radio interview, I see"

[WhoIsJohnblack]

I cant concentrate with that f'ing couch.. Its too damn fresh for my eyeballs couch 🛋 👀

[TheBlashMusic]

Is he Swedish or British? I can’t tell 😂

[adrianmoorgas]

Very basic waffle ...could have dealt a little deeper into the subject instead of just going around in circles and repeating the message...could have been better prepared