How to Build A Digital Marketing Strategy For 2024 In 7 Steps

Online marketing is a must for any business. That's why in this video, we're going over how to prepare for your multichannel marketing efforts and the 7 steps you need to know how to build your digital marketing strategy in 2023.

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As an agency owner for almost 10-years, you wouldn’t believe the amount of times I’ve heard the phrase “Digital Marketing Strategy.”

Everyone wants one. And, everyone needs one.

I’ve probably consulted hundreds of businesses over the years on their own digital marketing strategy.

Some of them resulted in over $100,000 in revenue, and some resulted in close to $300,000 in revenue.

Either way, marketing without any digital marketing strategy won’t generate any revenue. But, it’ll probably generate some expenses on your financial statements.

Obviously, that’s not what you want and that’s why you’re watching this video. So buckle up, today I’m going to give you the tools to create a successful digital marketing strategy for your business.

Video Outline

Intro (00:00)
What Is A Digital Marketing Strategy? (1:47)
How To Determine Your Digital Marketing Objectives (2:26)
How To Build A Marketing Funnel (4:11)
How To Define Your Target Audience (5:31)
Outline Your Messaging (7:24)
How To Select Your Marketing Channels (10:54)
Define Your Content (12:52)
Execute & Analyze (14:17)

// LYFE Marketing

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

[PhirunKao]

This is great. Thank you so much for sharing your valuable knowledge.

[ioannisglossopoulos]

How to call you LYFE savers? Your biggest fan <3

[cherryakim]

This video informed me a whole lot... Thanks

[moonkey]

Great video, so fun to watch and very informative, thank you for sharing.

[misskairagreamchasser]

Am impressed with the information and knowledge am getting 😊😊😊😊😊

[andrewleung]

Great video. Highly recommend to someone who is new to this topic.

[ThinkOzeal]

Great video! Regarding content generation, do you recommend picking 1 main content generator to start with or 2-3 channels?

[lathifsyaifullah]

It was 2021 video btw :D
But, it's still relevant. Thanks a lot!!!

[ikandesam]

AM PROUD YOU MADE THIS SIMPLE AND CONSCISE..WHAT WILL IT TAKE TO ENROLL IN YOUR STRATEGIC COURSE

[rosyoo]

So we need a marketing strategy and a digital marketing strategy?

[erikpeterson]

"We've consulted probably consulted 100s of businesses over the years on creating their own digital marketing strategy and some of them have resulted over $100, 000 in revue and some of them over $300, 000 in revenue" If less than 10% of your clients were successful then I'd say you are not a very good consultant.