Kaguya by Gucci

Under the impetus of the 75th anniversary of the bamboo top-handle bags, the House presents a contemporary retelling of an ancient Japanese story entitled ‘Taketori Monogatari (The Tale of the Bamboo Cutter).’ Makoto Nagahisa stages the plot of finding oneself, along with true love, in a Tokyo betwixt and between reality and a dream. Dressed in looks from the Gucci Love Parade collection, Hikari Mitsushima, Aoi Yamada, and Eita Nagayama star in the story shedding a new light on the Gucci Bamboo 1947 and Gucci Diana Beloved lines.

Credits
Creative Concept: Toshihiko Tanabe
Director: Makoto Nagahisa
Music: Keiichiro Shibuya

Music
Original song ‘I come from the Moon’
Composed by Keiichiro Shibuya
Vocal by Android - Alter4
Lyrics by Makoto Nagahisa, Cypher (AI)

[あむ-lf]

この映像に見惚れてしまいました🎍
音楽、配役、ストーリー、色彩、ロケ場所
ぜんぶいい。
たった5分なのに現代版かぐや姫って
表現がみごとに美しく映ってた。

[東恭平-ur]

I am happy about watching this video as a Japanese! And happy about the 75th anniversary of the bamboo top handle bags. Taketori Monogatari's story is known as easy story to understand for Japanese people. Maybe, it is same for foreigners. And, Gucci's fashion in the Movie is beautiful of course! Gorgeous and mysterious! So, I think that this short film is one of the best ways to expresses Gucci's attractive fashion!! Than you Gucci!

[MelZombie-qj]

Kaguya's story always fascinates me

[jessymfwilson]

I have never in my life paid attention to a high brand fashion ad until now. I saw this as an ad during a song and came looking for the full video. I can't afford and will never be able to afford Gucci but this was incredible. Shout out to the creators behind this concept. I would literally watch a show/movie even with the sub-advertising if it was made like this. It wouldn't even bother me because artistically this was so well done. Bravo Gucci.

[THEMODELGENE]

Gucci is really pushing the boundaries of creative advertising, this is beautiful 😻

[selcouth]

These bags are soo beautiful. I adore the rustic and retro design of them, and this commercial as well. The visuals are STUNNING and immediately reminded me of Fallen Angels. Romance and everything. We need this more in ads

[unknownlilith]

the best ad shorts ever, really obsessed with the scene around the dizzy atmosphere

[dalxie]

this was so beautiful visually and from the audio itself. the story touched my heart.

[JBotojiro]

This is an ad, even so, I couldn't help watching this again and again... Kaguya and Okina, they are really "setsunai"

[sarumadaki]

Asian culture is taking over art, fashion, entertainment. Love to see it.

[karaoke_bqv]

GUCCI STUNNED ME EVERYTIME! OMG THIS IS ASTHETICALLY BEAUTIFUL, AND GORGEOUS, EXTREMELY WELL THOUGHT OUT. SO AMAZING! VERY GOOD JOB, GUCCI!!! YOU ARE THE #1 BEST BRAND

[N-LUCIFR]

been sobbing this is the best ad i’ve ever seen

[minty]

Wow an ad that i wish was longer, even more to be a film

[Jaso-mg]

this is absolutely fascinating. the characters， the music ，the story . everything is just beautiful.