Structure your customer onboarding like this

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[joshua_daniels]

You've got that Russel Brunson knowledge

[oco]

That makes me think of short term rentals vs traditional long term rental. You can typically make 4 x as much on an Short term rental (str) than a long term. But the acquisition costs on an str is more than a long term. So what you are saying tracks with real estate investing as well

[apersonwiththoughts]

This is the most basic shit on earth for anyone who has been in business for a minute. But don’t build your initial costs into a higher subscription rate. That’s hard for the client to understand. Keep your subscription rate the same and charge an onboarding fee. You better deliver in that onboarding experience, too. It’s not free money. It’s a service that you need to deliver on. You could choose to waive the onboarding fee as a lever to pull in the really big deals who are on the fence, too. Don’t diminish the value of the service but offer it as a sign of partnership and commitment to long-term growth together. But who am I. I’m just some chick in the comments vs the one behind a mic.

[richardhu]

Hi Alex could you give some examples of what you mean by this? I just found your channel and am looking through your content. So far I've found it very insightful. Thank you!

[martinlutherkingjr.]

Charge for what though? What are you actually producing other than rearranging numbers?

[jacobkennedy]

all about the break even front end funnel 👍

[labinotpllana]

How do you balance this concept of charging more to liquidate acquisition cost if your lead magnet is already a discount for the first month to encourage enrolment?

[ross]

It makes total sense. Just charge for a one time expense.

[AbderrahmanFodili]

I'm doing the opposite. No wonder I'm losing costumers 😅

[XTheRoblesX]

This foo listening just nods his head and stops 😂

[safronthinks]

that's why Ali Abdal YouTube course is so expensive.... $1, 000

[geopopos]

Is there a link to the original video?

[Highgearbro]

I would love to have a conversation with you dude. Love all your content. I'm 30 and looking forward to create a business will all your advice and lots of research.

[minecraftminertime]

Didn't you say the opposite is better, that recurring payments bring in endless money? One-time vs recurring has good things and bad things

[alejandromonsalvek.]

It sound ok but having a recurring revenue from customers with a low churn rate should make more money on the long run.

[CannonsRvRepair]

Alex I have a facebook group with 72, 000 people all Rv Owners. How would you monetize that?

[pridify]

That’s why cool startups are losing money, netflix, blue apron, they do the exact opposite.

[Clarityandwisdom]

Everyone just wants money money money. I wish we could go back to having our own plots of land and forgetting about this hustle money focused culture

[ivankalachik]

Alex why do you have to be so awesome🫶

[majornero]

Why do I feel like this guy is a scam artist? He never goes into detail it’s all broad stroke general cookie cutter advice that’s self evident. Am I the only one who thinks this? Correct me if I’m wrong.