Simple 14 Step Landscaping Marketing Plan That Actually Works

Simple 14 Step Landscaping Marketing Plan That Actually Works

Read the full 14 Step Landscaping Marketing Plan That Actually Works blog post here:

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Read an excerpt of our full blog post below.

An essential part of building a successful landscaping company is having a solid marketing plan. Without a plan, you plan to fail. In this post, you’ll learn a simple 14-step landscaping marketing plan that will help you get more clients and attract more leads for your landscaping company.

1. Determine what makes your landscaping company unique
The first step of your landscaping marketing plan is to determine what makes your landscaping company unique. Think about what factors will make your landscaping business stand out from the competition. In most cases, this is not just a list of the services you offer, unless they are highly specialized.

Landscaping is a competitive industry and most likely you are not the only landscaping company business in your local area. In many cases, you may even be competing against those who want to do their own landscaping as well.

Typically you serve homeowners but you may also serve commercial businesses or some combination of both. Either way, most people in general think of all landscaping services as the same as any other.

This means that most people won’t understand the key differences that make your landscaping company better than your competitors and highlighting that difference should be an emphasis in your landscaping marketing plan.

There could be several areas that your landscaping business is the best in your industry. It could be your high level of customer service or your positive review rating. Maybe you offer a service guarantee and your competitors don’t.

Having a unique difference is a key part of your landscaping company business marketing plan. You’ll use it frequently in your landscaping advertising efforts and throughout your website. Know your key difference in the market as a foundation for your landscaping business marketing plan.

2. Build your ideal customer avatar and determine your target market
Another key element of your landscaping marketing plan is to determine your ideal customer avatar and target market. When you market to everyone you really market to no one. This means your messaging and offers need to match what your ideal customer avatar needs and wants.

For example, if you are selling recurring landscaping services your target market is probably homeowners who have extra disposable income in nicer neighborhoods that don’t want to spend their spare time on landscaping.

The first step of this process is building an ideal customer avatar. This means that you create a representation of your customer and what they do, where they live, how they act, etc.

Knowing these things will help make your marketing messaging successful. Without knowing your ideal customer it is hard for your messaging to resonate with the people most likely to be interested in hiring your landscaping business.

Develop a true understanding of your niche and target market and it will help with creating an effective landscaping marketing plan.

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