How to Choose the Right Digital Marketing Agency for Your Business | Neil Patel

In today’s video I’m going to share my 7 best tips to choosing the right digital marketing agency for your business. You want to get more traffic, but you don't have the time to do your own SEO or your own digital marketing. What should you do?

The obvious answer is you should hire a digital marketing agency, but you know what? If you just hire any digital marketing agency out there, you're going to lose money. In this video I'll share with you how to hire the right digital marketing agency for your business.
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RESOURCES & LINKS:

“How Digital Marketing Will Change in 2019” (video):

“Favorite Hack To Increase Website Traffic That You’re Not Doing” (video):

“Organic or Paid Marketing Strategies for Search Traffic Pros and Cons” (video):

“Best SEO Tools For Beginners” (video):

Digital Marketing Made Simple: A Step-by-Step Guide:

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TRANSCRIPT:
The first piece of advice I have for you is don't hire a digital marketing agency who doesn't have traffic to their own website. If someone doesn't have traffic to their own website how are they gonna get you traffic to your website? Everyone claims they can do SEO or they can do paid advertising or they're good at conversion optimization. But if they can't show you the results from their own website, don't hire 'em. The second advice I have for you is look for case studies and testimonials. If a company doesn't have case studies and testimonials, how do you know they're gonna do well for you? And ideally look for bigger case studies and testimonials or logos. Because when you see this, what you'll find is if they worked with big brands, there's something there that big companies trust and these companies have a much stricter hiring policy when it comes to contractors than most. So if they like 'em there's a good chance that you'll also like 'em. Number three, look for someone who's tactical. Yes, strategy is important. Concepts are important. But if someone doesn't know how to implement, doesn't matter how smart they are. They're never gonna be able to get you the results. They need to know how to implement the changes to your website. Look for someone who's tactical or else it'll take forever for you to see any traction. Number four, it doesn't matter how smart the founder is. For example, I have a digital marketing agency called Neil Patel Digital. But you know what? Yes, I worked on a lot of accounts and I oversee the whole strategy for all my clients. But I'm not there every single minute working on one specific site. You need to make sure that the people working on your account are amazing. I, myself do a ton of the hiring and I'm picky. If someone doesn't know more about marketing than me in specific areas or tactics or they're not well versed, I won't hire 'em. I'm just that picky. Make sure whoever's working on your account within these agencies are good. Ask 'em, who's gonna be working on my account? Number five, you need to have regular communications. Ask 'em, are you gonna be providing reports, weekly calls? Are you gonna be doing regular email communication? If not, you're not gonna know what's happening with your account. Last thing you wanna do is spend money and not be communicating with the company that you're paying. This is really important because if you don't have communication, you're not gonna know when things are going wrong. Number six, ask for references. If someone's not willing to give you references, they haven't done well. I'm not even saying you have to call the references. 'Cause you know what, anytime you ask for references, people are only gonna give you good experiences. But if someone doesn't have any references to send you, that means they've never done good work for anyone out there. And last but not least, look for people that have worked on similar businesses. It doesn't have to be direct competitors or someone within your industry, but similar sized companies. You don't want someone who's only worked with the Googles or the Facebooks of the world. They have to work with small or medium businesses if you're one or if you're a local business, look for someone who's worked with other local businesses. By ensuring that they worked with similar type of sites, you're more likely to get results. Follow these strategies and you're much more likely to hire a good agency.

#NeilPatel #DigitalMarketing #SEO

[neilpatel]

Are you working with a digital marketing agency? How do you choose who to work with?

[techzaada]

I hired an SEO agency called SEO Discovery for my website. it was an Indian company located in multiple cities of India. i paid them 450$ for on page and off page SEO. they were very responsive at the time but the result was very poor. before hiring these people, i did research about best SEO agencies for small business. and i saw this company in several places. that is why i went with them.
and next time i will keep in mind the things mentioned in this video.
thanks, Neil, I love your content.
love and respect from Afghanistan.

[ChessMasteryOfficial]

*Think Big And Don’t Listen To People Who Tell You It Can’t Be Done. Life’s Too Short To Think Small..*

[manavsingh]

That was helpful for people who run a marketing agency as well!

[Rankwatch]

If you are confused between the many digital marketing agencies out there, these tips are great. However, from another point of view, what about a small scale digital marketing agency, how are they going to get clients and create case studies or testimonials? Somehow a successful digital marketing agency always gets the benefit because brands trust them even when they have the same potential as a Digital Marketing Startup.

[alessiogiorgianni_official]

What about clients that has ZERO experience in digital marketing? But still they claim to drive all their strategies (even if you know that those strategies are bullshit) and surely they will waste your time (and money) by following them??
I'm wondering, how to choose the right digital marketing client for my business? | Alessio Giorgianni

[mdamin]

I am just looking for this kind of information last one month. Thanks Neil for your helpful information.

[AuthorJanaeMarie]

I worked with a digital marketing agency and now my Facebook ad account is blocked. I don’t know how to fix this. I spent $500.

[creatingamillionaire]

Great Tips Neil, I will definitely follow your Tips when hiring a Marketing Agency for my YouTube channel.

[BiggerBetterBiz]

So true, Neil! There are tons of vultures in the industry, and it's important to really ask the right questions to qualify. That's why we built the Bigger Better Biz channel - to help small biz owners navigate around the industry and avoid unethical players. 👍

[AmazonandeBayGuru]

If I could make one suggestion, it would be to tell people to hit the bell button as well as subscribe for notifications because I know I wasn't originally getting notified about your new content until I clicked the bell beside the subscribe button!

[CreativeDots]

Great piece of information. Neil Patel is among rapidly growing channels.
Every department is well disciplined and organized.
we hope Neil Patel and creativedot will catch their dream goals.
"Congratulations on your incredible success! we always knew you could do it, and we are incredibly proud of you."

[AngieStonesPhD]

I think many people are getting ripped off by "friend of a friend" who does a bad job but you can't ask for the money back. :) :) Especially for some of us who are not in "business" niche but education et. so our growth and subscription and skills in producing videos are lower because we want to do something "good". So I think that such small channels need a different mindset and different agencies than the normal business/sales channels. Just my 2 cents. :)

[sofianeimessaoudene]

@Neil Patel you do an amazing Job you inspire me Thank you

[punit]

You said to look for testimonials but as a digital marketing agency how can we approach big companies and get their testimonials? How did you approached google, facebook, etc???

[elenapers]

yes i had a bad agency, i was wondering if we can work toghether? i am a company from romania, thank you Neil for your great support

[SagarSpeaks]

Now this is something new. That's what I was talking about previously.
Keep up the good work. We subscribers always expect more from you in learning and growing our businesses.
Thank you Sir

[vigneshm]

How to get the first client for my new Digital Marketing agency with 0 client portfolio?

[kingji]

I am trying to figure what what matrices to set for these agencies.

[AndyHTu]

I hired instagram and website developers who ripped me off. I paid good money and saw no growth and decided to do everything myself and got better results. My results still sucks but it shows how bad the people I hired were!