SaaS Content Marketing Strategy: How to Drive Signups From your Content

In this video, we share the approach that we take to grow SaaS businesses using content marketing. We share the approach that most businesses take, why we disagree with it, and then share an alternative strategy you can use to grow a SaaS business with SEO quickly.

Articles referenced:
How to Create a SaaS Content Strategy That Drives Product Signups:
Pain Point SEO:

Sections in the video:
0:00 What is SaaS content marketing
1:07 What people don’t talk about enough when it comes to SaaS content marketing
1:25 SaaS content marketing case study- most most businesses do
3:41 A better approach to content marketing strategy
5:46 Bottom vs. top of the funnel content
7:11 Types of high converting blog posts for SaaS

[darndarn]

Absolutely love your content, here and on your site and X . Do you have any insight in the precision engineering area. The company I work for are a precision engineering company. But their content really really sucks. The site converts at 0.0000%, it’s that bad. Pain points are what I am going to be going to the sales director to talk about but he is soooo old school. Like so old school his marketing is in print!!! Wow! I know!!! I have to try to change this old mindset!!! Any tips ?