How to Develop a SaaS Content Marketing Strategy

Content marketing is an effective way to drive organic traffic, leads, and revenue. Big companies like Hubspot invest in writing absurd amounts of content because they understand the incredible ROI.

Joe Pulizzi of Content Marketing Institute found that it takes approximately 15-17 months to become profitable, but once it does, you'll have non-stop SaaS customers rolling in.

Begin by creating a buyer's persona, considering their demographics, questions, and pain points. Then, create a spreadsheet to act as a content calendar. Include rows for topics, keywords, resources, and publishing date.

Lastly, write some content! Focus on achieving a higher word count, using your keywords naturally, formatting with header tags/lists/bullet points, including graphics/stats, and using shorter sentences.

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