Making the Case for Customer Case Studies

This informational session will show participants how they can use customer case studies to leverage the success stories of happy clients and customers. A customer case study is one piece of content that can be used on multiple marketing platforms. Katie Corbett, Writer at K. Corbett Communications, explains the components of a customer case study, and provides tips for getting information about your customers' results. Create one marketing piece that will go the distance in converting new leads from prospect to paying customer.