The True Story Of Rolex

Rolex makes one million watches per year. It’s sold out everywhere. It generates billions of views and billions of dollars. We are all obsessed with it to the point of addiction. Here’s the cunning plot behind it!

[AndrewMorganWatches]

I hope you enjoyed this dive into Rolex’s untold story. What titbits about watchmakers’ pasts do you know?

[younusimam-thesalamproject]

When i first got into the hobby, the Submariner was my grail and I had some opportunities to buy. But the superiority around Rolex and the lies over the years have made me no longer desire it.

[vc.moser.ferrier]

Rolex is iconic for being the first unhonest brand - bravo 😮‍💨

[tylerjames]

As someone who works as a researcher, I commend the work you put in to writing and narrating such a cohesive narrative for this cool history lesson.
I would love the watch more videos of this nature for sure!

[hiraya]

more of this please!!! for a hobby that prides itself on valueing heritage, it doesn't seem to discuss history critically a whole lot. this kind of content is so important, and the structure and language of the video essay is compelling. that ending hit pretty hard too

[howardmckenna]

I've always ONLY thought of Rolex as reliable sturdy tool watches. Because of that I cannot fathom how they attract boutique buyers and boutique prices.

[gonerias]

This video was posted on WUS and so so many people where riling up about it, no one discussing the contents of the video nor arguing against them, just people insecure their favourite watch brand is being criticized. Great video Andrew

[dialttante]

This is one of those videos that I really hope would go viral. Andrew was able to articulate very clearly what an awful lot of people really needed to hear but probably don’t want to…

[milanchristi]

That's some detailed research delivered in an easy-to-understand, nine-minute essay.Well done! And might I say that you've marketed yourself so well I shall not even consider -not even for a millisecond - fact-checking it! Bravo Mr. Hands!

[ternner]

For me, I think modern Rolex is similar to Apple’s product.
It’s not the best at any particular aspect, but better than average on all.
This gives a very unique feel when using them, same for both.
It’s not too niche, but not too mediocre. Perfect for most people.

[spazz]

Amazing! Couldn’t have said it better and I wish all the various media outlets that talk watches would watch and learn! Fantastic job!!

[thiagobartolo]

As always, sublime writing and narration! We’re glad we can enjoy watching your work, from talking hands to talking head.

[dunderhay]

Great video, more people need to understand this. I have also been convinced by online information that the only watch we can be sure reached the summit of Everest in 1953 was a Smiths 😂

[statlerwaldorf]

Yet again, another brilliant, informative video, loved it. Thanks for educating me :)

[chriso]

This video is a master piece. Only Andre could have presented the evidence with such eloquence and clarity.

[jameshoward]

Really well researches and written - great stuff. I love the excerpts from Rolex's marketing copy - the very definition of 'legally correct!' Rolex are so interesting in this regard, old Hans certainly had hutzpah! He must have been loathed by the English watchmaking fraternity! I wonder if this is the real reason he high-tailed it out of London and off to Switzerland? Supplier/retailers drying up and the secret starting to get out? I'd be very interested by a deep dive (d'you see what I did?) into HE valves - my suspicion is that Rolex quickly lifted the tech from Doxa and brought it to market quicker, as they'd done earlier to Blancpain with the rotating bezel. The victor gets to write the history...

[vulpinish]

No one is savvy to advertising, its only that they think they are. I work in an advertising agency, two decades. Its same as always even better, we now have more levers to pull. Remember back in day there was no social media or behavioural targetting. Just enjoy the products, it doesnt matter how you arrived there.

[ParkDaddy]

I've learned more from you since the inception of this channel than in all my years of collecting before that.

[BenNS]

Marketing may be enough to get a brand started but to sustain it for over a hundred years… well, that’s another story, isn’t it? To be honest I’m not the biggest Rolex fan but they do make incredible watches. I tend to notice 2 trends… the one that over-hypes Rolex watches and the one that undermines them. I prefere the middle ground.

[siongheeleong]

A lot of people out there are drinking the Rolex Kool-Aid and among them, plenty who promote the Kool-Aid as well.