Amazon Book Descriptions: How to SELL MORE By Writing a Description to Convert

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Did you know that if you follow this method when writing your Amazon book description, you can actually set yourself up to sell more copies? Writing a book description might seem easy, but when you write it strategically, you can up your sales.

In this video, Chandler Bolt shares his method for writing descriptions that convert to sales:

- How to pique readers’ interest
- How to format your description
- How to test different options

Catching the attention of your audience is vital from your very first sentence. Use your book description sentences like building blocks to lead your reader to a purchase.

Watch the video for an in-depth guide on how to do so!


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The job of the first line is the sell you on reading the second line
The job of the second line is the sell you on reading the third line
The job of the third line is the sell you on reading the fourth line

So good. Thanks for simplifying this for me!

natehambrick
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Thanks 🌎 Greetings from Colombia. The Venezuelan immigrant writer 🇻🇪

antoniodossantos
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Great and valuable information!! Especially grateful you were willing to share such important details, like breaking down how to write and format a great description. Thank you so much for sharing!

patricewilson
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Any questions / takeaways from this video on writing great book descriptions? Let me know in the comments!

ChandlerBoltOfficial
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This was just what I needed to write my book description - start with the "pain" and then provide the "benefit" to the reader from reading the book. Then formatting it for readability. SO helpful - thank you Chandler and Bella!

gingerhannah
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Amazing info. Should’ve been 2 separate videos OR have “chapters” here in YT. But great content.

andrewahall
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Thank you, Chandler! My biggest takeaway is the importance of the formatting to hook the buyer in 1 1/2 minutes!

deborahmiller
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Such helpful advice for those seeking to self-publish! Thanks, Chandler!

AlyssaMatesic
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I'm setting up my first book on KDP and I really appreciate the marketing advice for the description. That's something that's not a strength of mine, so thank you!

leemorrison
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Lots of great info here. Best take-away for me is writing the copy, starting with the pain and providing the solution!

LaurieSudbrink
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I just recently launched my book. Marketing is harder than I thought it would be.

Coolstoryfriend
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Great video once again, quite helpful! I have a totally unrelated question I hope you can answer - I am working on a 'How-To" book and am wondering if I can use brand names of products in my book without permission from the respective companies or should I just stick with the generic forms of the products? Thank you kindly :-)

HeatherWrightArt
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amazon's tag set is really limited i don't think it includes subscripts or superscripts e.g.

QuizmasterLaw
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Are you going to tell us anything useful. Your talking about complete nothing.

ryanlamie