Used Watch Prices: Only Two Rolex Models Gain in Value

Only two used Rolex models in the Bloomberg Subdial Watch Index gained in price over the past 12 months as buyers sought out value in a declining market. The Rolex GMT Master II in stainless steel with a ceramic blue and red bezel, nicknamed the “Pepsi” by collectors, rose about 5% over the previous 12 months and 1.5% in the last 30 days to trade at roughly $20,000, the index shows. Bloomberg's Andy Hoffman reports.

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[CE]

the best investment right now is the GMT Meteorite dial... it's naturally limited and will appreciate a lot over time.

[tkhorn]

the bezel not the dial is the Pepsi. Expert??

[Fatboylo]

It’s just mind blowing how a mass produced watch can gain so much popularity that it’s constantly sold out. What’s even more mind blowing is that there are that many people willing to shell out thousands for a mass produced watch. Goes to show you the power of marketing

[lolpfpd]

To hell with the gray market and Rolex

[lolpfpd]

To hell with Rolex AD. I buy in Bezel and don’t have to build a relationship with the gray market. I either buy it on Bezel or place an offer and if the seller doesn’t except I go on to the next seller. I bought four unworn Tudors for hundreds less then the asking

[jamesmoninger]

So-o-o-o sick of hearing about the Rolex Pepsi. Any chance you could mix it up once in awhile and talk about another model?

[ShaunKVideos]

You failed to mention the Submariner, Submariner Date and steel Daytona’s which will always be well above retail value and overall always go up in value. Show me one lady Datejust that went up in value. That’s complete and utter b.s.