The Rise of Fake Gurus: The Dark Truth Behind Making MILLIONS from Online Courses.

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You've seen them everywhere.

On the 3rd of September 2015, Tai Lopez released his infamous ‘Here in My Garage’ Youtube Ad.

This single Ad created a wave of what some have described as fake gurus, selling you their courses and mastermind programs like no tomorrow with promises of ‘financial freedom’, ‘a laptop lifestyle’, and the possibility to ‘travel around the world’. Sounds great, right?

In this video I break down the business model of how to make millions from online courses using the methods that these fake gurus use, and expose the dark truth behind this rapidly growing industry.

DISCLAIMER: Look, I think online courses are brilliant. They helped me edit this video, learn about marketing, personal finance etc. But none of these courses promised me ‘financial freedom’, or a ‘laptop lifestyle'. These courses had set a clear expectation, and I received a clear result.

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Step 1 – Pick Your Niche
This is where you get to choose the topic of your choice. Preferably it’s a fad, and something that could be promoted under the categories of wealth, or health, or anything that allows you to target people’s dreams.

Here are some of the most common niches used by a few well-known gurus…
Kevin David - Amazon FBA, Dropshipping.
Dan Lok – Sales.
John Crestani – Affiliate Marketing.
Iman Gadzhi – Digital Marketing Agency (otherwise called an SMMA – a term popularised by Tai Lopez).
Sam Ovens – Consulting.
Samuel Leeds – Real Estate Investing.

Step 2 – Create Your Course
Preferably you have some experience in your niche. In most cases the ideal route is to pick a niche, start a business in your niche and get a little success, then create your own online course – because after all, that’s where the real money is made.

If you don’t have any expertise, you can always hire an outside expert to give you a helping hand.

You see, the course isn’t what matters the most here, what matters the most is your online marketing for the course.

Step 3 – Market Your Course
This is the most important part of this business model. Without marketing your online course properly, you won’t be able to make a lot of money from it.

Start by running some advertisements on Youtube, Instagram, Facebook etc, and begin by selling them a dream. Tell your audience that you were also broke and in debt, but after starting [insert niche here] you began making six figures, millions, travelling around the world, became financially free, have a laptop lifestyle, etc…

Tell them to join your free training – where your main goal isn’t to teach them anything, but to get them to ask more questions. Remind them of their dreams, remind them of your backstory, and finally go in for the hard sell where you create scarcity and a sense of urgency in order to get them to buy your ridiculously priced course RIGHT NOW.

Step 4 – Profit.
With the right marketing, you should now be seeing some of that sweet, sweet profit fly in from your online courses.

But why stop there? The real way to make millions from online courses is to create an entire ladder of products. You want to upsell your ‘students’ as much as possible. Get your ‘students’ hooked on your products.

You never tell them the truth: the reason you’re so rich, is because of all the products you’ve sold them. NOT because of your dropshipping or Amazon FBA business.

BACKLASH AGAINST FAKE GURUS
Thankfully, there has been a rise in backlash against these so-called fake gurus. Thanks to channels like Coffeezilla (otherwise known as Coffee Break), Mike Winnet, and Spencer Cornelia to name a few.

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All materials in these videos are used for educational purposes and fall within the guidelines of fair use. No copyright infringement is intended. If you are or represent the copyright owner of materials used in this video and have a problem with the use of said material, please contact me via my email in the "about" page on my channel.

AFFILIATE DISCLOSURE: there may be a few links in this description that, at no cost to you, will earn me a commission if you choose to click them and make a purchase.
Don’t worry – I only ever promote things that have genuinely helped me! 🙂

Copyright © James Jani 2020
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Important Clarification:

1) I want to emphasise that I think online education is BRILLIANT – my issue with this industry is not to do with the selling of online courses.

Online courses have helped me learn how to edit this exact video, and every other video on the channel. The problem with “fake guru’s” is…

2) The Marketing. The biggest problem with “fake gurus” is their deceptive marketing. There’s nothing wrong with selling a course on dropshipping, but marketing it as a lifestyle product, and framing it as though everyone who buys the course has a high chance of gaining “financial freedom” is just clear deception.

The majority of students will NOT attain that goal, and yet gurus will pedal their courses as though it is near guaranteed.

Even when a guru says “you have to put in the work” momentarily during their webinar, it does not negate the other 50+ minutes they’ve spent trying to make it look like it’s an easy game – at this point, the viewer is so attached to the idea of it being easy that a one-time mention of “you have to put in the work” will fly above their heads.

JamesJani
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Netflix should do documentary of this Fake Guru industry.

websitevizionare
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The ironic part is getting several ads from these fake gurus while watching this video LMAO

hanakei
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The Internet needs more people like James in this cyber-zombified era

demoix
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I fell victim to this about 6yrs ago. Went to a seminar in Florida on how to start and create a profitable business. I was desperate because of continuous struggle and I wanted a better life (financially). The initial event was around $75. The info was all generalized. Then went to another event and it was free since I paid for the previous one. The catch is that at the end of the second event. They offer all the info you actually needed and someone to contact if you had any questions. But to get this it was around $1, 000. I saw people actually pushing each other and scrambling like ants. I actually was thinking twice...did it because I was desperate and thought it was going to benefit me. At the end...I was in the hole $1000 dollars and felt I gain nothing from it. I did learn one thing that only I can create something for myself. Currently working to hone my digital art skills and create my own path.

williamramos
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This video should be recommended to everyone who searches "How to get rich quickly" 😐

itshishamiqbal
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This man just buried an entire industry in a span of 20 minutes
Absolute madlad

habibullahshah
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The worst thing is that we now live in a world where ethics and moral are worth nothing...it is sad!!!

ivorrogic
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Excellent video. We are all striving for financial freedom and a better way of life. It is not difficult to achieve this with wise investing, economical lifestyle, and careful budgeting. I'm pleased I learnt early on to work hard for financial independence.

Rubyeverly-Jessica
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Every ad on this video is exactly what this video is talking about.

Teamgjrocks
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This video needs to go viral, it will open a lot of eyes.

humourdotcom
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I changed my life with online courses. I probably spent around $1, 500. How you ask? I took IT related courses on various IT certificates (this was the cheap part, maybe under $100). Then as I finished those courses I took the tests to get certified. This was the expensive part (over a $1, 000 for all the certs I got)...then I applied for lots of jobs and started my IT career. I'm not a millionaire...but I am comfortable...O yea and I don't sell shit to anybody I work in IT.

AcidDaBomb
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Let's get this straight - IF money is everywhere, and IF they are successful at getting it,
Why do they want YOUR money?

TheLookingOne
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Anyone going against fake gurus has my respect.
Thank you for doing this.

nmn
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I became an overnight millionaire from these courses - mind you, I was a Billionaire before

kickpublishing
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I really do appreciate you having the courage to calling out all these scam artists.

Alessandro
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the format you chose, to weave in hypothetical conversation directly between a skeptical mark and the fake guru was a great choice.
anytime a lesson can be encapsulated within a dialogue it allows a teacher to pack so much more information into their words.

it also keeps things light, and stops the constant stream of qualifying oneself one tends to do before every 'factual' statement.

top marks dude

merrylderrickson
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The secret to getting rich?
Sell the secrets to getting rich.

zachtrapper
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Ironically Youtube decided this was a good place to advertise Guru causes....

totesbotes
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I almost fell for one. She made it look so believable. Even had a reasonable ebook cost and her sessions were like 100-200 for a one on one session. But she was offering training for Amazon fba and making it seem like anybody could get rich off of it, but when she would speak on how to profit off of it I realized you’re not actually profiting anything because Amazon takes more than half of your money. So then it clicked that the reason why she was doing Amazon fba AND offering consultation and e books was because she knew it wasn’t actually guaranteed profit. So she was really making money off of selling a dream to her followers.

StephTheYah