How to Build a Valuable Company You Can Sell Someday

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[LesterDiaz]

One thing we can all agree on is that attention is the new golden goose, like Alex said. If you have influence and attention that will make you golden eggs all day.

[abdul-azeezhenry]

One of the BEST things about this content is the being taught how to PRACTICALLY APPLY the knowledge in YOUR business. Thanks Alex!

[plinionetofilms]

Alex's videos are getting more and more valuable, more and more complex (not a bad thing). This one, for instance, I'm sure I'll have to rewatch it a few times to completely understand everything he's giving away here. Thank you so much, Alex. I'll change my life with your teachings, I'm sure. Right now I'm at a low point, but I'm positive it's also a turning point.

[KlaasVictor]

These insights are unique and so valuable. There are few people on earth having access to these insights. Thank you for sharing Alex!!!

[timwillis]

New content > past six months 🙌🏼 it’s soooo good

[brendenrobertson]

My situation is comparable. I value AH’s input and output. I save these videos in a playlist called business bible. I wish I qualified for Alex’s input directly, but sadly I haven’t produced the numbers that they recognize after 20+ years. I am extremely grateful for these videos to give me perspective and focus.

[ollietempleton]

Watched this video twice. Really great stuff alex!

[JackWillisMarketing]

One thing we can all agree on is that attention is the new golden ticket, like Alex said!

Lets fkn go Alex killing the youtube game right now with the fire content, keep it up!

[ricardojaramillo]

Thank you for making Videos For Business Owners. You might not get as many views but trust me it’s making the most impact. We actually put what you teach to use .

[mateocastromc]

Love the Acquisitions and M&A content

[chansharice]

I’ve watched this 10x already. Just playing it over and over like it’s Netflix.

[qhwlqti]

00:01 Focus on selling the eggs, not the goose.
01:36 Identifying the valuable goose and eggs in business
03:22 Transforming a service into a sellable asset
04:59 Build a valuable company by creating something not dependent on you and with sticky, recurring revenue.
06:49 Building a valuable company involves aligning with investor preferences
08:28 Importance of managing personal brand size in relation to company size
10:15 Utilize growth to involve public in the company's success.
12:11 Utilize Impressions to fund product launch
13:52 Create a rollup of accounting firms to build a valuable company.
15:35 Focus on collaboration over competition in business
17:03 Collaboration over competition results in financial gains
18:33 Identify the goose and eggs of your business.

[RisingCEO]

Make this 4 hours next time - I love content like this

[trentbutler]

The more Alex speaks, the more I realize I know nothing in relative scale.

[lohyee]

3 mins in, already blown my mind away

[shouldigetit]

Jimmy has software?? I wanna hear more about that!

[alexgould]

Dude this video’s bomb, but would love a more in-depth breakdown of this whiteboard style

[eddiequezada]

Brother !! Please do some marketing tips for e-commerce droshiping !

[ahmadnassef]

To the one in charge if typing up Hormozi’s bio; you need to correct the spelling of Vanderbilt. It’s spelled wrong in all the videos. You’re welcome. Please send me free copies of his books for this correction. I would appreciate that.

[theMarvellousHorsfall]

Unrelated but just realized, Alex already shared what the name of his third book would be: Money Models

It's stated under the MAGIC Headline formula section of his first book $100m Offers.