3 Essential Upgrades for Rapid Product Discovery

In this video, Ian Brand, innovation lead at GM, explains three ideas from Game Thinking that upgraded his innovation process and helped him discover entirely new markets GM could serve.

Ian explains how to test your ideas with your ideal customers, and build long-term engagement into your product — long before you've built a working prototype.

CHAPTERS
0:00 Introduction
0:50 Upgrade 1 - Superfan Funnel
3:46 Upgrade 2 - Habit Loop
6:31 Upgrade 3 - Concept Playtest
8:22 Conclusion

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IAN BRAND 🚗

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We deconstruct breakout games & apps to help you innovate smarter and find product/market fit. Hosted by Amy Jo Kim - Game Designer & Startup Coach - prev. Rock Band, The Sims, Covet Fashion Happify, Netflix.

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