What are Backlinks and their Types

A backlink is an incoming link from another website to the one you’re linking, and because Google values links as a measure of how important your content is, they are vital for SEO.

Here are the types of links:

- A do follow link can tell all search engines that the outbound links should be influenced by its PageRank.
- No follow links are the exact opposite of do follow links.
- They don’t pass on page rank to other sites.
- Both links types are important to create a backlink profile but there should be a ratio of links. Like 70% do follow links and 30% nofollow.
- This is not exact, you can create your own. Also create an anchor text ratio.

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