Fuji 100s vs Hasselblad X2D - 102mp Medium Format

Which camera reigns supreme?

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TIMELINE
00:00 Welcome
00:36 Architecture
02:26 Studio Portraits
04:55 Studio Conclusion
06:16 Key Differences
08:41 Landscape / Sunset
10:13 IBIS Testing
11:13 Set up
13:50 More Differences
14:50 Lens Prices
17:30 Fast Movement Dance
19:13 GPS Battery video Speed
21:42 Street Portraits
22:40 Easter Egg
23:10 Conclusion

PRIVACY and DISCLOSURE:
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[onlyfinehelis]

The major difference between them that you didn't cover was the color science between them. I am a portrait professional who has used medium format Phase One, Fuji, and Hasselblad and the Hasselblad color science is extremely good. When using the Fuji, I had to do much more color adjustment to get into a range that I felt somewhat comfortable with for portrait work, whereas the Hasselblad was spot on right out of the camera.

[JustZG]

I remember watching this video a month ago and was wondering why the colours in the Fujifilm files look so vastly muted and lacking in pop and contrast compared to the Hassy files in the landscape comparison. Finally got around to downloading the raw files and now i understand.
Matt had the Fuji GFX100s shooting on the Eterna colour profile simulation during these tests-- which is a more muted, desaturated, less contrasty profile that's intended for cinema/filming. Once i set the colour profiles to Provia or Astia-- the colours definitely pop just as much as the Hassy files.
So i hope that answers some of the questions here on why there's such a vast difference in colour/pop between the two.
In any respect- thanks for the video and files Matt.

[mattgranger]

If price were no issue - what would you choose? And given the prices, what would you choose??

[Fontsman]

It's early days for the mark 2 Hasselblad. There will be further firmware updates. Probably more lenses too. The 16 bit colour of the Hasselblad is much more appealing to my eyes.

[pointzerophoto]

Everyone is jumping on the 'colour science' because the images look different in the video and the Hassy files look better to most of us apparently - but thanks to Matt G for offering the files - I downloaded them, and it is literally a few seconds with a couple of sliders, mostly white balance, and the files are essentially the same in terms of colour. There is literally nothing significant between them

[chongleebnw]

Very nice comparison! Plz do more about the color rendition. This seems to be the most important difference because many people choose medium format for image quality.

[fotografmortenobbink]

Testing The x2d now and blown away by the colour and the files are just amazing. Colour is way better on the Hasselblad. Am I going to buy it. Hell yeah I want it. Take my money. The af on the x2d is getting an update with eye detection after what I have heard

[jaimeduncan]

Great review. For me the. 1/125 flash sync native is a deal end. Even if it could do 1/200 it will be something. It seems to me that Matt is not a big flash outside user, so there is that. The other thing is Hasselblad colors out of the box, it cut your editing time a lot (if the d* focus system works). Colors out of the box, and that is just taste (and in particular colored people) will be Tha Hasselblad first, then Canon/Nikon depending on the subject, and then Sony and last by a wide margin Fuji. Clearly, this is just taste. Many people love film simulations. The lack of continuous focus of the Hasselblad is a major inconvenience (not even talking about. face or something just old-style continuous focus). Price is similar for me, I also love watches, and materials and craftsmanship have value.

[thedorianmode]

I just did the latest firmware update on my X2D which includes eye and face tracking.
At the end of the day, I really only need to do very little adjustments on Hasselblad raw files. Sometimes, I don’t need to touch it at all.
For my fast shooting, my Canon R5C does all that and it fulfills all my video needs. So, if I’m on a shoot with a model outdoors, I’ll bring a broncolor flash and my Hasselblad. That takes care of everything when you can flash sync at up to 1/4000th of a second.
The colour science Hasselblad uses is better than any other camera out there.
I’ve tried the latest Fuji medium format camera and the colour seems flat. I’m always spending a lot of time in post trying to get an image that the Hasselblad gets right out of the camera in raw.
And I’ll pay for the extra $$ for Hasselblad lenses exactly for the leaf shutter in the lenses that allows me to sync my mobile studio strobes outdoors at any shutter speed I want.
Now that Hasselblad has face and eye detect, Hasselblad just moved another step further forward then the Fuji. And those Hasselblad lenses are sublime. I still use my original Hasselblad lenses that I bought with my Hasselblad X1D all those years ago. So when I bought my X2D, I did upgrade a couple of my older lenses to the new V series lenses like the new 28mmP XCD and the 55mmv lenses. But I’m keeping the Hasselblad zoom lens and the 80, 21, 120 macro and the 135mm.

[sethcashman]

Yes! Thanks so much for this comparison, Matt.

[opqrst]

I own and shoot both brands. The biggest negative aspects (weaknesses) are —
for Fujifilm: low synch speed (1/125) while shooting with flash
for Hasselblad: lack of a thumbstick to move around the focus point (a serious design blunder)

At least, an optional vertical grip is also very essential.

[MiscellaneousMcC]

The colour rendition on the Hassleblad is amazing!

[sithbk]

Hasselblad color is just better, Fuji looked like it’s flat compared to Hasselblad. That being said, i just bought GFX100s and I’ve been very pleased with the results. Paired with 110/f2 is just amazing. Now if money is no object I’ll own both but that Hasselblad colors are just really nice. Will need to download your raw files.

[QuicknStraight]

I think the Hasselblad colour rendition is fantastic and blows all the competition out of the water.

[guyjordan]

The Hasselblad is so much more visually appealing that, as a collectors item, it wins without question but also the 16 bit color depth would make me work very hard to find a way to make it work — assuming I could afford the price. I preferred the images shot by the Hasselblad in these comparison pictures you shared because of color balance and tone. I assume these are straight out of camera images so that has appeal, but I am surprised you didn’t match them with at least a gray card. Fuji lens selection is its biggest appeal in the comparison… Will Hasselblad catch or will they remind main display case queens?

[kennethjohnson]

Thanks for providing the data to compare Fuji vs Hasselblad 102 mp cameras. From the information you provided I come to the conclusion that the Hasselblad is a much better choice. The image quality is much better, especially color reproduction which is evident in every side-by-side comparison. Also, you described things I dislike about having a dozen buttons on the camera and can inadvertently push the buttons and end up with ISO 50, 000, for example. Also, you describe having to dive three menus deep to set up exposure bracketing. Having spent most of my time with Leica in the past 10 years, I appreciate the minimal configuration and build quality. Overall, the Hasselblad will give the experience and image quality I want. I ordered the X2D from B&H on Sept 8, the day after it was announced and it arrived a month later on Oct 8.

[stevelink]

Nice informative video as always, Matt! Aside from the leaf shutter (and price) difference, did you find that the Hasselblad lenses were Sharper than the equivalent focal length Fujinon lenses? Thanks!

[dsy]

I completely agree with the collectors item aspect of the X2D, the sad thing is that digital items just aren't collectable... at some point they will strop performing I feel this needs to be considered in todays world. the days of film collectable cameras that will still give incredible results in 50+ years are gone I believe. I really want the X2D, but I just cant justify it based on not being a professional and not having money to burn...

[Anders_vB]

Accurate and professional as always, thanks Matt! As you say these cameras are quite different and hard to compare side by side. Yes, the design are just beautiful and ergonomically just gorgeous to work with. I've got a X1D II myself and have recognized an important difference between the two systems when it comes to picture quality depending on the lenses where I've found that the optics of the Hasselblad XCD lenses are superior to Fujinon lenses. Both sharpness, contrast and bokeh are slightly better than the Fuji. Do you agree?

[ronanderson]

As a old CM500 user with the menu system of the X2D i would still go for the Hasselblad plus I am of Swedish descent. Cost is not a factor for me