User-scoped custom dimensions in Google Analytics 4 (2024)

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Learn how to configure user-scoped custom dimensions in GA4. The process looks like this:
* First, you have to send a user property to GA4 (e.g., via Google Tag Manager)
* Then you register it as a user-scoped custom dimension

The data will start appearing in your Google Analytics 4 reports within the next 24 hours.

User-scoped custom dimensions apply to all further events of that user from the moment you send it to GA4. If you send it multiple times, the latest value is applied.

=== LINKS ===

⭐⭐ Google Analytics 4 course ⭐⭐

📕 Free e-book: Getting Started with Google Analytics 4

📕 Free e-book: 8-step migration to Google Analytics 4

✭ Blog post: Custom dimensions in GA4

✭ Event tracking with Google Analytics 4

=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

#googleanalytics #googleanalytics4 #googletagmanager

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GURU!!!! Thank you for all would be a TON of lost people in the world without this knowledge. Let me THANK YOU on all their behalf.

tigermann

As if you are reading my mind and making these videos 😁 your knowledge is very valuable. Thanks for sharing.

koordrozita

If the pricing plan was a 50/50 randomised true/false value, would this be a suitable way to perform an A/B Test?

KurtCockayne

Hi Julius! Hope all is well since we last spoke. Question - I have a website that is broken down by a client's division based on location. So, 15 towns roll up into a division name that the web team has set up the data layers to push properly across all pages for a division. That being said it was recommended to me that I use the user scope vs. event scope but I wanted to confirm if possible because I don't see an example out there for this use case which I'm sure happens often.

mattcoddaire

I have a React APP SPA, Do I need to install only GA4 or GTM into my project. I was just trying with GA4 only. As see this video and saw GTM and new tags/variable creations, do I need to install GTM only?

pjenau

if i want to see a user property within the events tab, there was this category called Customer User when you clicked the +, is that no longer available? if not, would be just select the user property name and look at the data accordingly?

parikevi

If I change the pricing_plan to something else, tracking is going to break, difficult to find out where

guocity

Thank you for the quality content, as usual. 🙂 Do you have any info about the release date of session scope dimensions? I know Google is working on it: you can read it in the question mark right after the "Scope" field in GA4. This coming scope will be really useful too!

neold_

I am not able to see user_properties in big query, I only see user_properties for page_view after config tag but later, there is only user_id. Why is that?

VítEichler-hh

can we not add it under "User Properties" under " Shared event settings" in google tag in GTM ?

harikrish

Hi Julius, my user properties will show values with event tags. However, on my configuration tag, which fires upon intiliazation, the values show as "undefined" - any idea what's going on here? I have a snippet for my data layer and it rendering comes after the GTM code in my <head> tag.

freeskierjim

Is it not simplier to add pricing_plan as configuration parameter in Google Tag rather than adding with settings variable as the parameters are anyway shared with all GA4 event tags?

emreozcan

how many event setting variable we can use in single tag?

iamsharadkumar

Hi bro, please explain Item scoped custom dimension . Give any blog for item scoped.

PRABAHARANGANESAN

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