How to Improve Multi-Channel Strategies with Unified Marketing Measurement

Thinking about how to improve your cross-channel and omni-channel strategies? Many businesses will find themselves doing so, especially as we come to the year's end.

Relying on click-based methods is not enough to holistically understand the multi-channel customer journey and accurately allocate budgets accordingly.

With that, click-based attribution is out, and unified marketing measurement is in!