This is Google's Material Design: a new look for Android, Chrome, and the web

At its annual IO developer keynote, Google has released a new design language for Android, Chrome OS, and the web. Google's calling it Material Design. The new look - which was first previewed in a Google+ app update last month - includes splashes of color, refreshed iconography, and a more consistent interface hierarchy. The entire interface is based on what Google calls a quote, "unifying theory of a rationalized space and a system of motion." Yeah, it's a mouthful.

[AlvaroArturoNunez]

I think this will further fragment android, both from a developer perspective and now visual perspective.

[TheOhrenberger]

I like it.  One of the things I liked about iOS is that it looks nicer than android.  Now that might not be the case. 

[nienryu]

Android matured into something beautiful. 

[wesleykizer]

I would just like to say good job to all to all the people of The Verge and thank you.
13 videos in one day is awesome specialty for YouTube.
Keep it up

[TalesOfWar]

Didn't they do this a couple of years ago? That nobody else used... including themselves?

[JohnWongGplus]

I love how this looks flatter but less flatter at the same time. Plus Android is finally getting some splashes of colours, no matter who inspired it.

[KashfiFahim]

Verge, your parody video really got developers out of their seats today. Well done!

[TheDeadKity]

(What Matias was probably saying) "When designing our innovative and refreshing new design for Android we looked everywhere on the market, but found no inspiration. We came up with this completely new idea of a flat, colourful and fun design that would differentiate Android from the other mobile operating systems. We are calling this revolutionary design Material, and we know you will love it!"

[blogger]

They release a new design language and just when almost everyone has it implemented they make a new one...

[evan]

Previewed in a Google+ update? No wonder I never saw it until now.

[Ronnet]

I kinda like it. Then again I've Always liked the Metro Design Language as well.

[jonuiuc]

Everything is starting to look like Windows Phone/8

[miiqbalrama]

The best part is android interfaces are getting more minimalist and simple, but ios interfaces are getting more complex. With the widgets on notification tray and recent peoples in multitasking, it's really not good idea.

[ReyMVelasquez]

Looks very nice, can't wait for Android L

[Charsept]

PS - While it's a cleaner look in some ways, I don't necessarily see it as an aesthetic improvement. But 'eye of the beholder' and all that jazz.

[Jarl_]

Looks eerily similar to apple's iOS design language...

[YuvalEzrati]

I think that is looking a lot like sense on HTC devices

[andrewzuo]

As long as I don't have to reach a button that is located the farthest possible distance from my thumb or have to use some swiping gesture I'm happy.

[pumaile]

Android is late copying Windows Phone, iOS was first.

[msul]

Some Windows Modern UI design elements & functions + a bit of colors burrowed from Apple.
Google has got steeling down to a science, gotta give them that.