Material design

Design is the art of considered creation. Our goal is to satisfy the diverse spectrum of human needs. As those needs evolve, so too must our designs, practices, and philosophies. We challenged ourselves to create a visual language for our users that synthesizes the classic principles of good design with the innovation and possibility of technology and science.

A material metaphor is the unifying theory of a rationalized space and a system of motion. Our material is grounded in tactile reality, inspired by our study of paper and ink, yet open to imagination and magic.

This is material design.

(Music: "Fa Fa Fa" by Datarock)

[debopamseal]

still waiting for that music player...

[paralelmind]

too bad we didn't get the fluidity and the UI from this presentation. not even close.

[iBennettHacker]

Meanwhile, Google's ACTUAL music app is ugly and unresponsive AF. This video is misleading

[NeXMaX]

Give me that music player app.

NOW! I must satisfy my Material Design craving!

[adavidtoremember]

GIVE US THAT PLAY MUSIC APP THAT IS IN THIS VIDEO RIGHT NOW. Why hasn't it been updated to that one yet? That one looks awesome and is a lot more Material than the "material" one we have now, wtf google. That was literally one of the best parts of your keynote and I have been anxiously awaiting that update for months! What's taking so long!?

[DrathVader]

Too bad you forgot your own guidelines in Nougat and especially Oreo.

[jnm]

0:31 I wish they'd actually update the music app that way.

[Driftking]

The golden era of Android design . The papercut design .

[weathereprt]

Material Design is one the greatest things to ever happen to Android. Amazing.

[mixtapeclub]

We had a great time animating this video! It was exciting to see it on the big screen today during I/O. Looking forward to the incoming design changes.

[EddyGraphic]

2015 and still waiting for that player to be real

[markonikolov]

Best looking UI (concept) ever. It looks like they really listened to the users.

[MultiShiv]

Thanks to Youtube algorithm for reminding us that Material Design is over 7 years old.

[MakeSushi]

why do some of your videos have comments banned?

[juitz]

The all-animated framework, the thing that I've been waiting for.

[kizzume]

Yes! Awesome!  This is the kind of stuff I've been talking about since at least last year.  Smooth movement, a unified *feeling*.  Not necessarily a unified look of static things, but the way things *"feel"*.  Truly, I've been waiting for this.  I can picture so much more, but still, this is the beginning of the new feel of the web.  I'm really happy to see it come into fruition.

As I've said in the past, I can *also* picture going between Google services or apps, when clicking on their perspective links within a Google website or within an app, sprawling the graphics on from the new app/page and the old moving off in a specific set of ways, based on the elements of the app/page, and fading colors and such into view, no matter how different the app may look from another.  A unified feeling of motion between the switching of apps/google-websites.  Something that would make Steve Jobs wet if he were still alive.  Yes!  I'm really happy to see the start of this.  Truly.  I'm so obsessive about GUIs.  I've been waiting for things to go to the next level.  It's good to see Google the ones doing it.  Apple is going to be hurting in the next year or two *if* they can't get someone with a very strong vision running their GUI department.

Something I also like what I'm seeing is the fact that they've kept the interfaces very simple-looking and somewhat elegant.  We've learned that too much pizazz and clutter in the static visuals makes it harder to get things done.

Anyway, can you tell I'm excited? LOL

[bendkidd]

My Nexus 5 isn't the greatest phone but it's moments like this that make me so thankful for it.

[tbrew]

Holy crap that looks beautiful! It's just like all the Android 5.0 concepts which is amazing! I'm so excited it's not even funny :0

[ericsopp]

Responsive design is the new norm. Material design is the future!

[JoshsYTube]

Google is getting better and better at design. Love this!