How To Build a Dream Marketing Team (From Scratch)

You want marketing for your business, but you don't have the time. What should you do?

0:30 Well, you can build a team. Hey everyone, I'm Neil Patel, and today, I'm going to teach you how to build a marketing team. Now there are a few approaches that you can go with building a marketing team. The first approach is let's say you have a lot of money; you can go and hire someone who's done it for your competition. I kid you not, the best person to hire in marketing is someone who's already done it for your competition, and they've proven themselves.

2:00 Not just being like, oh, I ran marketing at HubSpot or Moz or American Express. Find that person and say, what did you do specifically? What were you in charge of? What were the results from the stuff that you produced directly? If you were to work at my company, what would you do? Alright, show me some of the stuff you would do. In the interview process, don't just ask them what they'll do, but have them show you. If they say oh well, blog, alright, well if you're going to blog, how are you going to blog? How are you going to find the writers? Are you going to write it? How are you going to promote the content?

4:30 Getting down to the nitty-gritty will tell you if that person was responsible for that company's growth. And if they're your competition, you don't want to hire someone from them; you want to hire the person who was the person who produced most of the results. Because that way, it reduces your risk. The last thing you want to do is hire someone who is bad, wait six months, and be like, ah, we're getting nowhere. So make sure you dig deep. Now when you're entering that person, the last thing you need to do is ask them for reference checks. You can't just ask them for reference checks for the last company or the current company that they're working at; it's your competition.

5:00 I'm shooting this here in Orange County, technically Los Angeles County, I'll go to UCLA or USC, or try to find some interns, and you could try to pay them minimum wage. You could offer an unpaid internship, and you can get them to watch all of my videos or read my articles, or learn from Moz or Brian D. Have them create plan of everything that they should be doing to grow your traffic, and you'll quickly learn that if they're a good fit or if they're a bad fit, but what I found is you want to hire people who can learn fast, you want to hire people who are self-sufficient, in other words, they're independent, they can figure out things on their own, and you want to hire people who really want to stick with your company, right? And if you're not sure that they're going to stick with your company, look for cultural fits. And if they're a cultural fit with you, they have the same beliefs, the values; they're much more likely to continue from that internship program to a paid job with you.

5:30 I would start off with one person, whether you have a lot of money or no money, start with one person. Because if you have a lot of money, the person that you end up hiring, he'll figure out how to build the rest of the team, and he'll bring more people. If you don't have a lot of money, stick with one intern, get them up and running, once they're going, you can start generating more sales, more revenue, and then you can expand from there. So that's it, if you're unsure on how to hire a marketer, leave a comment below, I'll give you some advice, I'll help you. If you enjoyed this video, like, comment, share, tell other people about it, thank you for watching.

[PlayGroundsChannel]

Sorry I didn’t get that : in what way would someone with a coding background help with marketing ? are you talking about implementing automation strategies ?

[Braham_Paul]

Hi Neil
Can you tell me which one is good quantity or quality in blog and one more question is by using yoast premium I can write a wide meta description than a normal one

[All_things_Aisha]

OMG I forgot I wasn't a subscriber LOL I was wondering why I wasn't getting new video alerts LOL <3 I love your content!

[IanRamon]

Hi Neil!
I love your videos!
Your marketing is amazing!!
Thank you for sharing this great content. Very quick and easy and practical profitable stuff

I would love to know how you hire people in your marketing team. How did you start creating a team?
Do you train them since u got lots of knowledge or you make them watch your videos?
I would like to get people that stick with our company not just hang around a bit. What are some indicators you use?

[iyyappangovindaraj]

Any tips for college students starting up digital marketing

[MrSHOTGUNN]

This is for the student who was asking Neil For tips. My dear Friend. Being in a level of education as you are is really taxing on ones person in its own self. This SEO field is the same animal in a different cage. The amount of time It takes to perfect and learn the complete realm of SEO and Digital Marketing is insane to say the least. you can never know it all or stop trying new concepts. SEO is Digital warfare. We are on the front lines protecting our clients bottom line. We are an asset, Loyal and driven by our need for victory to any and all who challenge our will to dominate the Digital arena of client Ad-Space or Ranking position. Relentless. It is however one of the greatest rewards to have a client shake your hand and smile as if he had just won the Nobel Peace Prize, Thanking you for surpassing their wildest expectations. It is only then that we take off our capes and return to our caves and Alter Ego. Always watching, Always Mindful for any who dare. We are Good Luck Im sure you can do it . Take notes and Emulate a master, That be Neil Patel

[mariejohn]

Should i make backlinks myself to get ranked and which type is best now a days?

[grimpoint]

Thanks Nail . For your important time to give hundreds of thousands Blogger and businesses website and YouTuber lean new things 👌👍

[sagarvk]

Anyone tell me how to submit keywords on google console?

[rohitkirpa]

Great advice Sir love your video always learn more and more from your videos
Thanks

[uAreMyComputer]

Hey Neal I want to ask you this. For my company we didn’t have any marketing guy if I looking for someone they should be marketing manager or just focus into specifics at Inbound marketing ? Me my self I know tactics I do my self as a marketer in my company for a years. What do you think. Go to manager or focus on Inbound marketer ?

[learnks]

How sites like Twitter submit every posts to index, is it manually done or auto?

[vivekelinje]

I am really impressed with your blog article, such great & useful knowledge you mentioned here. Your post is very informative. I have read all your posts and all are very informative. Thanks for sharing and keep it up like this.

[learnks]

hi, I wanted to know what happens if I submit more keywords and how to submit more keywords.

[Hillspeak]

thank you very much for the fantastic advice on how to build a marketing team, I will implement in my project right now.

[alvinrajanbalagan]

Thank you so much sir. I have a question. how much we can offer for an intern?

[manishdhiman]

Another Amazing Video Neil, Thanks for Sharing. I have a question, are disqus comments helpful (for backlinks or for ranking)?

[chethankg]

i adopting each techniques.. Thanks for sharing useful info..

[sevengenienawapaiala]

Thankyou Neil, it is very helpful . We were struggling with building marketing team. For mobile game marketing, can u suggest some resource to grow.

[shalandrajohnson]

Gm Thanks for this video..I’m working on building my brand 2yrs in now I’m ready to level up so you think intern is best for tryna build marketing team right now? How much would I offer them with limited funds.