The Story of Spotify

A note about the exclusive podcast content, we filmed it but unfortunately there was a major audio issue so we couldn't upload it. I've been away for 3 weeks (bet you didn't notice) so it wasn't feasible to re-record it.

Spotify is a massive titan in the music industry, but how did they get so large and how did the company start?

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--- "New Thinking" written by Dagogo Altraide ---
This book was rated the 9th best technology history book by book authority.
In the book you’ll learn the stories of those who invented the things we use everyday and how it all fits together to form our modern world.

Sources:

//Soundtrack//

Jacob A & Neevald - Everything is Alright (Going Deeper Remix)

Aleksandir - Between Summers

Aviino & Aso - A Deeper Understanding

Boy Willows - Quick Stop By

A Zed And Two L's - Fila Brazillia

Leon Vynehall Midnight on Rainbow Road - Boiler Room Debuts

Fhin Ft. Chløë Black - Irréversible (Private Agenda Remix)

Sean Williams - Fray

Burn Water - Power

Producer: Dagogo Altraide

[wintermint]

3:17 He’s right. I know numerous people who stopped pirating music because of Spotify.
Taking down Pirate Bay and various other torrenting sites didn’t do anything except inconvenience people, but offering an affordable and convenient option did.

[musicbysazid]

It's not about who came first, it's eventually about who did great first. Spotify proved that well.

[bad_money]

Another genius Spotify move is the whole “personalization of users”. The yearly wrapped they do. I think that’s one of the things that gives them so much more leverage over Apple Music.

[MarideMari]

I went straight from downloading illegal music to Spotify because it was just so much easier. It’s a brilliant tool to discover new music that’s catered to what you already like. I’ve been a happy user for over 10 years and never looked back at my SoulSeek days 😁

[nnjjee]

Spotify did not come up with the idea for online music on-demand or even streaming. Not sure who did but RealNetworks and Zune preceded them with subscriptions and millions of songs and synced to devices. Spotify just nailed the experience and executed well.

[luisgentil]

I signed up for Spotify Premium years ago when I was once at a barbecue where people were listening to YouTube playlists and putting up with constant ads. I paid for a month just so I wouldn't be bothered with ads. Since I had a whole month ahead of me, I created a playlist with 10 or so songs to listen in the car, and the algorithm took care of the rest, making me daily lists of songs it figured I would like. Now maybe 95% of my favorite songs were suggested by Spotify's algorithm. My old SD card with a playlist painstakingly put together out of Google searches, music forums and torrent downloaded discographies was completely forgotten.

[waterkei]

Spotify has some many great features. The 'number' radio is amazing. Whenever I like a song, I just put on the number radio on that song and helps me discover so many other great tracks.

[NN]

I remember my internet provider would freely include spotify access.
After couple years they stop it, you know they got you addicted to the new thing and they knew you would happily pay $10 a month for it now.

They had a smart marketing strategy over and over, that was the key to becoming so big.

[SmallLittleMicky]

One thing YouTube Music can't be faulted for is the sheer choice available. I used to have a Spotify premium account but I couldn't find lots of artists and tracks that I like but I was able to find them, and a whole lot more, on YouTube Music. Thus I dropped Spotify and opened a YouTube premium with YouTube Music account - the added bonus of which is no ads in YouTube videos. A win-win for me.

[SpacedogD]

I think stolen indie music being put on spotify is a very common thing that is not really addressed by spotify. A few musicians I've followed all mentioned encountering vert similar things, music they put on youtube gets stolen and put up on spotify.

[STAG]

nice to see a story about a turnaround to success instead of failure.
while the fails are intriguing and just as digestable, the successes are a bit more inspiring to watch.

[orionx]

I still remember being in the early access U.S Spotify in 2011, what a time lol I also remember one of my friends buying all his music from iTunes, I thought he was nuts 😂

[Koenigjay]

Wrapped is by far one of the best marketing campaigns of all time, and most competitors have not caught up, they're not even close.

[tryandy]

since i started subscribing to spotify years ago, i dont think i will ever leave the platform. it feels incomplete without spotify, like it is part of me now.

[tigana]

What I love about Spotify most is its recommendation algorithm. I found my favourite band because of it and I'm genuinely happy to pay them for their work.

[maxman]

Here after finishing The Playlist on Netflix. Great mini-series, entertaining

[huntrrams]

I remembered the first time Spotify came to the US market, I knew this was going to be a revolutionary product. During that time, sites like YouTube, SoundCloud, Napster, Grooveshark, Turntable FM, Pandora, Jelli, Songza and ITunes were my only options for listening to music in the early 2010s. When Spotify came I love listening to any song without a sample bit, personalization and able to create playlists. Love it or hate it. Spotify is a game changer.

[LFC]

Not particularly related to the content but I leave random songs on repeat overnight with the volume down to help struggling bands. You may not have heard of U2, but I've made them a few quid.

[denisegore]

I've never willingly listened to the radio since becoming hooked on Spotify.

[MrLombardi]

It's funny how still the same ordinary songs get pushed to the top of the chart because of large payouts. Funny how that works. Spotify in simple terms is pushing money from Record Labels pockets into theirs while paying out less to the artists. Genius idea