Meet K. Sparks: Producing Envato's Sonic Branding

Known for his genre-spanning talents and innovative soundscapes, music producer and Envato author K. Sparks recently created our new mnemonic logo as part of our rebrand.

The process of producing our sonic branding was more than just crafting a sound; it was about creating a call to action for creatives everywhere to be bold, daring, and unique.

Working with producers including Jim Hustwit, Duddy Brown, Josh Collopy, Brad Couture, and Fabrice Grassin, K. Sparks blended digital recordings, electronic instruments, and various vocal takes using tools such as Logic Pro to create Envato’s sound.

The final mnemonic logo features an impressive 120 layers of audio, including a “woo” from K Sparks, a basketball swoosh, a popping balloon, a match strike, a tennis serve, chalkboard writing, a sneaker screech, a car driving past, and a sudden intake of breath—to name a few!

Watch the video to find out more and hear our sound!