What is Brand Experience? Its Importance & Examples of Brands that deliver awesome Brand Experience

Brand Experience refers to experimental marketing created by organizations to influence the feelings of a customer toward a specific brand name or a product.

Brand Experience has an impact on spending and recommendations and even encourages consumer loyalty

Examples

1. Netflix
2. Red Bull
3. LEGO

Important Elements of Brand Experience

1. Customer Support
2. User Experience
3. Brand Image
4. Brand Voice
5. Brand Design

How to Create an Awesome Brand Experience?

Step 1: Put the onus on experience more than the sales figures

It is equally important for a customer to know what is taking place before, in-between, and after a sale. He must feel good about all three phases as his overall brand experience will determine his loyalty towards a specific product or a brand.

Example - Starbucks

Step 2:  Create opportunities for viable interactions

The sale is important but the customers desire an overall experience that is not limited just to sales as for them the visibility and accessibility are opportunities for interaction. Brands must take the help of survey and contests with the customers to create an awesome brand experience.

Example – Coca Cola

Step 3: Be consistent

Lack of consistency will harm a brand image so it’s important to be consistent with brand colour, logo and typography to create an awesome brand experience.

Example - FedEx

Step 4: Concentrate on storytelling

Paint a larger picture with help of storytelling as it will create curiosity and foster continuity.

Example – Apple “Underdogs” campaign

Step 5: Find the motive

The brand should be well-defined so that the customer can find the motive and relate to the goal for an awesome brand experience.

Example - Facebook

This video is on Brand Experience and it has the following sub-topics.

Time Stamps

0:00 Introduction - Brand Experience
00:21 What is Brand Experience?
01:12 Brand Experience Examples
01:59 Important elements of Brand Experience
02:29 How to create an awesome Brand Experience