Coca cola Creates First Ever Drinkable Advertising Campaign

" This is called a Real Branding Campaign "

As ‪#‎coca_cola‬ says, "NEXT TIME YOU'RE THIRSTY, DRINK AN AD"
A drinkable advertising creates the illusion that you actually taste the campaign and that’s why they collaborated with Shazam, helping the audience enjoy a Coke Zero with the help of technology. By “Shazaming” the ad, viewers see Coke Zero pouring in the screen of their smartphones, filling a glass, which ends up into an actual free Coke Zero that can be redeemed on big retail stores across the US.

(Declaration: We do not own any of the copyright or intellectual properties of this video, This is purely for sharing and awareness. It is not for commercial purpose.)

[guitaranswerguy]

It must be crazy having a product where your "target customer" literally is... "everybody."

[rajithmaligaspe]

I'm a Pepsi guy but this is a brilliant ad campaign.

[nycto]

Watching it as a 3rd year Marketing student, it hits different how Coca-Cola is revolutionizing the advertising industry.

[ccyy]

i'm always blown away by coke campaign / ad

[noahdesimone]

For like a minute i was waiting for my video to start after this

[robinbanuelos]

CLE-VER but agree with the man below, "Public health nightmare."

[redblazer]

Wow need this kind of advertisement back. We don't get them like this anymore

[RuvzZ]

this is a BRILLIANT advertising campaign!!

[AMJ]

The sound is triggering enough for the brain to go out desperately and buy a coke.

[sandygothstevins]

campus apaerments needs u zero i love you

[winclz]

You consume a fake sugar from coke zero, now you drink a fake coke as well. There here you go

[maryvila-sanchez]

Excellent Campaign! I switched to Coke zero.

[janeb]

the company has to be rich to give free drinks to the whole u.s.

[kixxalot]

All this effort, just to market sugar water with less sugar.

[acejack]

Awesome brain who designed this marketing strategy

[vetusmith]

I will drink with my phone and i looked silly

[sea]

I had to cut the commercial if your at a store and theybtrive to give you a sample I learned in NYC it's a wash like a hello then block block block...