Why do Chinese phone companies launch new brands?

Xiaomi has Poco, OPPO has OnePlus and realme, Huawei has honor. What's the logic behind having multiple brands? (The Story Behind - Ep. 39)

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#TheStoryBehind #Analysis #Poco

[why_tho_]

That was a super smooth transition to the sponsorship...

[hk]

Chinese brands competing hard in india against other Chinese brands, meanwhile domestic brands has stopped even trying.

[tomyachil]

I like your series. It explains things that I didn't think until you talked about them. Also, I liked your transition to square space... "Be smarter than OnePlus" LOL

[kevinlau]

Toyota -> Lexus
Honda -> Acura
Nissan -> Infiniti
Hyundai -> Genesis

[zm-cs]

Might be the most valuable tech channel on youtube

[moyop]

Criminally underfollowed YouTube channel here. Great info. Love this series.

[SurajSinghTomarArya]

A few years ago we used to say Oh No ! A chinese phone ! Ewww. And now we all buy chinese brand phones. Lol.

[mikicashow]

But no one is gonna say anything about how they ripped off each other names?!
Xiaomi> Realme
Oppo > Poco? 😂😂

[Ownagetimex]

TL:DW - different brands can target different market segments and consumers without confusing brand identity. It's not unique to the smartphone industry, its very common. A popular example would be VW that owns Porsche, Audi, SEAT etc. Porsche - luxury sports. Audi - saloon/sedan mid luxury. SEAT - semis/lorries. It's to avoid confusion

[TomasGuitar]

I wanted to buy One Plus X for several months but OnePlus just wasn't able to stock up their site, so I gave up. Maybe that's why the phone wasn't well received OnePlus, because people who wanted it, couldn't buy it

[swipersniper]

Your analysis is just
MIND BLOWING.
I think no one I repeat no one in the entire YouTube platform has ever seen the mobile phone market in this perspective.
If I had to choose between POCO and OnePlus I would go with POCO because OPPO fooled people by projecting OnePlus as a startup and used it to justify the nonavailability of some key features in their phone.

[ijustwannasay]

1:51 I see Chelsea Islan, I press like....

I think xiaomi always give crucial and innovative selling tactics....

[AshishDeepSinghBhatial]

The way you added the sponsorship bit into the video was absolutely genius and amazing. I actually watched the bit.

[CaioLemos-GraduacaoNerd]

Smartphones companies aren't the only ones with multiple brands.
Musical instrument companies have too.

Fender + Squier
Eagle + Hofma
Epiphone + Gibson
and so on

[jakubtrzebiatowski]

Same as car makes. Seat, Skoda, Volkswagen, Audi, Porsche

[PositiveInvesting]

If at first you don't succeed, just pretend like it never happened and start a new brand.

[vladdx]

Sorry but you are wrong there, Huawei makes a lot of money from network equipment and infrastructure.

[genichiroashina]

Seriously this information is amazing 😄 and please TechAltar make a collab vid with C4etech that guy is a beast 😎

[genichiroashina]

TechAltar > Technical guruji 🤩 (the sub count should be reversed) 😤

[Smit]

That if you know was the best ad intro I have ever seen..well scripted well informative.💯