Top 10 Most Underrated Watch Brands In 2022 From $100 To Super Luxury, New & Vintage

In today's #WatchTalk episode I'm joined by watch expert and entrepreneur Marc Frankel of Long Island Watch for a fun chat on the top 10 most underrated watches in 2022. We cover a bit of everything in the watch spectrum, from superfun, quirky and affordable options, and underappreciated sweet spots in luxury watches, to the craziest high-end watches that dreams are made of, and an abundance of interesting ways to tell time. No matter your budget, tastes, or collecting habits, there's something here for everyone. And don't forget to share the watches and brands you feel deserve more appreciation from other watch enthusiasts, in the comments below.

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Spoilers Ahead!

Watches discussed in this video:
Casio Edifice, Yes Watch V7, Bulova Mil-Ships, Bulova Curv, Bulova Lunar Pilot, Citizen Campanola Perpetual Calendar, Cartier Tank, Cartier Santos, Cartier Santos Dumont, Cartier Santos Galbee, Concord Delirium, Concord Mariner SG, Roman Gauthier Insight Micro-rotor, Roman Gauthier Logical One, Girard Perregaux Constant Force Escapement, Erwin Sattler Metallica 80, Erwin Sattler Retrograde, Erwin Sattler Tide Commander, Hanhart Red Lion 417ES, Hanhart Pioneer Tachytele, Mr. Jones A Perfectly Useless Afternoon, Mr. Jones Ricochet, Mr. Jones Far Out, Mr. Jones Number Cruncher, Edifice EQS500DB. Including honorable mentions from: Shellman, Sertina, Rotary, Montblanc, Hemel, and many more.

#watchcollecting

Thank you for watching The Urban Gentry channel, home of the #wristwatchcheck and #seikosaturday! Check out my other videos for more watch and lifestyle content.

#watchchat #longislandwatch #cartier #bulova #citizen #casio #fortis #watchcollection

[nickkk]

Always enjoy the crossover episodes with Marc. When are we seeing a TGV islander? Would be a good way to commemorate 500k 😎

[xavshelby]

Congrats TGV for the 500k subscribers milestone. Fully deserved with such a great content! Always enjoy watching your videos (any of them) and your duo with Marc is just pure fun.

[rckworthy]

LOLOL that opening sequence was totally insane and totally awesome. I love this guy's personality. Great combination of creativity, humor and watch-geekiness ;)

[dannyfree]

Any time you listen to 2 experts talking enthusiastically about their passion, it's truly a magical thing.

I also love the honesty of Marc, that he actually does have a business where he wants to sell watches and make money over his competitors.

[Podcastage]

Congratulations on 500, 000 TGV, it is very well deserved. Here's to another half a million.

[bani_niba]

Many of the Casio sub-brands: Edifice, Lineage, Oceanus - great quality for not much money.

[richardtan]

Not selling watches and with 500K subscribers-RESPECT, collaboration and design branded watches-RESPECT, reviews all types of watches without prejudice-RESPECT and so many more. Love this channel.

[andyplace]

I’ve had my YES watch for 10 years now and it’s amazing! The owner is such a great guy too, he answers questions within a day and has great customer service. Awesome watch!

[borisbuliak]

The two of you form a great pair. The historical perspective and the technical aspects. Keep it up 👍 guys

[markbock]

Good list. I was expecting to see Fortis on it but the wrist check is close enough… but I would definitely add Glycine. Even under Invicta ownership they’re still bringing out some nice watches (at very good prices), but prior to the Invicta purchase they really had some great stuff, and a strong legacy that isn’t as well known as it deserves to be.

[IceDree]

Casio's Edifice line is alive and kicking, they release new watches all the time, but they're always overshadowed by Gshocks. And to be honest, quartz watches outside of Seiko's 9F & Gshocks don't get the same attention as mechanical ones in the watch press.

Anyway, for my picks I will go with Longines, Islanders and Edifice.

Congratulations on reaching 500k, T. Ok ciao.

[Kittyland]

Thank you TGV for another great interview with Mark! I really love the watch conversations/intro editing! I always learn something new!! Stay healthy and well as always!!! Nicholas 👍🏻👍🏻👍🏻🦖🦖🦖🌎🌎🌎👏🏻👏🏻👏🏻

[Max_HEADRM]

Look for the Brand "Temption". The "Curie" model for example is a GMT Automatik with perfekt forms

[henriroberts]

Another awesome discussion between TGV and Marc. Thanks Gents! Thank you for mentioning Montblanc. Some of their Minerva movent pieces are under-appreciated, in my opinion. I would add Enicar and Eterna to the list of under-appreciated. Blessings to you TGV.

[britannia]

Yet to watch, but Longines, Rado, Oris, Orient and Cizien will be on my list

[pacovl]

Montblanc started out with ETA movements, but then bought out a Swiss movement maker quite a few years ago and are completely in house since then. One of my grail watches is a first generation Montblanc Timewalker GMT. The first generation Timewalker series also includes three handers and chronographs and they're all absolutely beautiful. One of them days I'm gonna have rhat GMT!

[davidgaines]

When you colab with an engineer, you know he's gonna bring the complications.
Fun to see him nerd out.
Love the contrast you two bring .

[seanrobinson]

This was great TGV and Marc. I never miss a crossover episode. But this one was so informative with completely new info for me. Love all the choices and unique companies chosen by you and Marc. Some I have never heard of. Absolutely great job

[kingtaj]

I'm new to the watch world. But I'm not new to YouTube and collectors and personalities.

That being said- this relationship is one of the most honest, earnest, and frankly charming. These two guys are so different in terms of culture and upbringing and their true curiosity and respect for one another is self-evident. In a world where social media feels so fake so often, this feels more like hanging out with some cool friends.

[mantyisbad]

I think Long Island Watches are underrated. I got Islander Aviator Automatic Watch and Islander Luminous Wave Dial Automatic Dive Watch. I love them both and the are affordable. I would definitely recommend to individual who are starting their watch collection. They are also a good stop to buy other brands too.