Perfect Your Amazon Product Listings - The Ultimate Listing Optimization Guide With Mac Schlesinger

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Today, learn how to create fantastically optimized Amazon FBA product listings with Mac Schlesinger!

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Hey everyone! Welcome back to SellerSpeak - our video series where we invite industry experts to share their experience, give us useful insights and helpful tips and tricks regarding the exciting world of Amazon selling! In this episode, Mac Schlesinger joins our Product Evangelist Riya Mittal to give you an extensive rundown of creating well-optimized product listings for your Amazon business. This includes the importance of keywords, Amazon product listing guidelines, Amazon backend keywords, Amazon product title & image optimization, and more.

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Timestamp - Key Takeaways
Introduction: 0:00
Who is Mac Schlesinger: 1:30
The biggest mistakes sellers make while optimizing their listing: 3:35
Key metrics that one should keep in mind when optimizing listings: 7:42
How often should one review their listings?: 10:12
How to improve product listings?: 12:27
Importance of keywords: 14:11
Choosing the perfect keyword: 15:34
Tips for selecting the best amazon backend keywords: 17:13
Pros and cons of having both FBA and FBM listings: 20:14
Importance of image description: 22:08
Optimizing product images & videos: 25:35
Bonus tips and tricks: 29:52

So, let’s get started! Share your thoughts and opinions in the comment section below👇

#amazonlisting #amazonlistingoptimization #listingoptimization #productlisting #listingonamazon #amazonguide #amazonselling

Check out previous SellerSpeak sessions:

How To Increase Conversions with Amazon Posts: A Masterclass with Norman Farrar:

How To Increase conversions with Amazon Posts: A Masterclass with Norman Farrar (Part 2):

How to Win Amazon Price Wars: Repricing Strategies with Hai Mag:

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Did you find this guide usefull?
Let us know in the comment box below! 👇

[davej]

I optimize my listing once in 3 months! is that effective?