How I Grew My Amazon Business to $4.2 MILLION in 12 months! (STEAL MY STRATEGY)

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Amazon is an incredible opportunity, but it comes with a lot of headaches. I didn't always want to sell on Amazon, and I was actually against Amazon. I

Around September 2022, my marketing director proposed getting us into Prime and FBA. He said that we could make up our margins based on volume. He said we won't care that margins have shrunk because we'll do much more business. So we tested it, and sales for our test product went from an average of 60 to 250 a month. We tried the same test for other products, and the same increase happened. This was a light bulb moment.

COSTS & BENEFITS: Now let's talk about margins. Off the website, the margins are around 26% after discounts and everything else. Now with Amazon, they take 36 cents on every dollar. It works out for a 20% margin for Pete & Pedro on Amazon FBA.
But the marketing is super easy, effective, and targeted, and it is the best bang for your advertising buck. Also, once reviews and ratings climb, sales will climb. People are organically finding your products and store.

One thing you have to do before shipping off your products to Amazon is to bag and label each product with a sticker. You can't just ship products that you get from your vendor or manufacturer over to Amazon. You have to do a bit of legwork.

SETTING UP A SUCCESSFUL STORE: Setting up an Amazon store is relatively easy, but to take the store to the next level, you need A+ content. We had a store on Amazon for a long time, and it was average. But when we decided to go heavy on Amazon, we invested time and resources in building the store, which was about 400 hours worth of work and money on an agency.
Amazon is all about ratings, but reviews and stars are difficult to get. Your products won't show in search results until you have 20 to 30 reviews, which these reviews need to be good. And with Amazon, there's no faking the reviews or even having your friends and family submit reviews.

If Amazon gives you a badge, sales will go through the freaking roof. You can get that badge for different search terms, but the downside is you can lose it without explanation. You're basically competing against other competition in your space.

POOR SELLER SUPPORT: Another important note is that Amazon doesn't have good customer service for its sellers. And when I say they don't have good customer service, I mean they have no customer service. Amazon doesn't ask questions. They will kick you off if they think they have a reason to kick you off. Then it's your job to prove that you weren't doing XYZ or fix whatever it was.
Amazon can flag your product as hazardous or miss a classify it. At that point, you're off Amazon. It's incredibly challenging to sell on Amazon. Even if you think you have everything situated and are out of the woods, you're not. These types of issues still happen weekly to Pete & Pedro. Bottom line: Amazon is a devil that you learn to dance with.

HOW TO GET SELLING ON AMAZON: If you want to sell on Amazon, you could go to Alibaba after finding a product you want and get the desired version. Work with the manufacturer to design your logo and label to create your product. On Amazon, many people sell the exact product, just labeled and packaged differently.
The upside is that you can start an Amazon store reasonably quickly. However, I'm not a fan of selling exclusively on Amazon. One of the downsides to Amazon is that you have no access to customer data. For instance, you cannot build an email marketing list.

If you can build a successful Amazon store, there are a lot of people out there that would love to buy it. Tons of people are interested in purchasing successful FBA businesses.

[sak]

I just wanna say I appreciate u man. I'm currently in the process of gaining as much knowledge as I can to start my own online business. I've been working 2 jobs since graduating. I'm 23 years old, but trying to change things up for the future. Your videos and transparency are invaluable 🤞🙏

[jhonsmith]

Loving this new YouTube channel. I’ll admit, I watched alpha m videos for a solid 2-3 years but then stopped cause I felt they were getting repetitive but these business videos have made me comeback. Good pivot, Aaron 💪

[guitarthrasher]

You’re a hardworking man Aaron, I appreciate all the time you take to give advice to us. You deserve all your earnings!!

[jeffepstein]

YO, TELL US MORE ABOUT AMAZON!!!! Hey Aaron!!!! Thank you so much for taking the time to share. This was wonderful and as well as your other videos about Amazon. Keep them coming! Helping me learn and prepare for possible ventures. Keep up the great work as always!!!!

[sergoffthegrid]

This is legit man!!! unlike those clickbait AWESOME ALPHA

[Johnelilopez]

One of if not the best video I’ve seen on this topic, The way you break it down conversationally is a gift. So keep grinding & inspiring bro!

[iamchriskabeya]

So much free game Aaron, I really love this new channel 🔥

[theredpillinvestor]

As an Amazon seller I can attest to the choice badge from Amazon. Will 3x your sales overnight. Biggest challenge then is keeping product in stock, which is tricky if you're an overseas product sourcer.

[PeopleofReddit]

Thank you Alpha for the insight on your experience with Amazon! Please keep sharing more stories like these with us!

[mahidmalik]

I love this guy, I have been watching him since I was a kid, I would listen to him more than other new YouTubers. You have my respect.

[dealman]

Went from $2000/m to $60k/m in Amazon sales in a year, partially thanks to some of your inspiration. Thanks Alpha. Everything he says about Amazon is true….
Would love to hear more about Amazon from you.

[kenIiam]

What would you say is the "better" sales approach: selling to a community you've built or build a community from the product? Really solid information here, thank you so much, Aaron!

[danielthebethatbrandguy]

Amazon is now opening in Africa.Your content brother is coming in hand. Highly appreciate it

[ColossusFitness]

Would love to hear more about your investments and tax strategy!

[CaioAndrade-ctla]

Yo, Alpha! These are solid lessons. Congrats on the initiative and all the success story you’ve built so far.

[babble]

Tell us more about everything! This channel is just amazing!

[presleycain]

I’ve said it on every video. We want it all! Have you considered longform podcast format? Or even longer YouTube videos to really deep dive into certain aspects of business?

[rodsynovec]

Lot's of headaches dealing with Amazon as a seller and they can deactivate your store any time, without notice.

[saltyapostle]

I'm in the beginning phase. Not showing up and barely getting any sales.
Will start my ad campaigns next week. Fingers crossed.

[themabppe]

Im 21 and been watching you since i was 16 i learned a lot from you tbh. When i graduated i started a amazon store and have done well for myself. I am not sure if P&P does holiday packaging, but q4 is a massive chance to double or triple your normal sales if done right. What works for me is making sure my inventory is in stock and ready to go for black friday but more importantly dec 5-15th. I get insane amounts of sales during that time as people are shopping for christmas etc. But many people get their inventory stuck in amazons warehouses during that time or sell out, doing fbm during q4 hiring some temp staff was massive for me. Your competitors are selling out and you're still in stock, and you particularly have lots of upside because people tend to gift hair products etc for q4.