The Rule Of 100

**Subscribe To The Channel For New Exclusive Content**

More From Jesse:

Socials:

Jesse's Books:

JESSE ITZLER only eats fruit 'til noon, loves Run-D.M.C., and enjoys living life "out of the box." In fact, he doesn't even have a box. The author of the New York Times bestseller, Living with a Seal, cofounded Marquis Jet, the world's largest private jet card company which he and his partner sold to Berkshire Hathaway/NetJets. Jesse then partnered with Zico coconut water, which he and his partner sold to The Coca-Cola Company.

He's a former rapper on MTV and wrote and performed the NBA's Emmy Award-winning "I Love This Game" music campaign and the popular New York Knicks anthem "Go NY Go." When he's not running ultra-marathons, eating vegan food or being a dad to his four kids, Jesse can be found at the NBA's Atlanta Hawks games, where he's an owner of the team. He is married to Spanx founder Sara Blakely

[YaNeK]

~16.44 minutes per day = 100 hours per year 😎🤙🏼

[RogueCouchCorner]

Gamers: "soo we're all in the top 5% of players?"

[mittstewart]

Jesse… You are Awesoeme! It’s baby steps every day times 1000×1, 000, 000 equals Mastery!

[martinmorrison]

I get it, even a little bit of effort everyday consistently, it's better than no effort. But this whole 18 minutes a day and you will be among the elites of an industry is ridiculous. It's possible to motivate people without lying to them.

[martinmorrison]

So if I'm a plumber8 hours a day 5 days a week and you train your children18 minutes or 30 minutes a day they're going to be better than 95% of the plumbers in the world or just as good as? Is that what this is saying?

[jsnrpater]

Did you just relax for an hour after a 12 hour shift? Then you're just lazy and wasting your time.

[emeryz]

It’s not 18 minutes a day it’s 27.3 minutes, or 30 minutes rounded. But whatever.

Don’t blindly listen to people