Advanced Logo Design Techniques

In this video, I'm going to introduce three advanced logo design techniques, show you them in use, and demonstrate how you can begin experimenting with them in Adobe Illustrator

📽️ CHAPTERS

00:00 - Intro
00:10 - Overshoot
03:11 - Negative & Small Alternates
07:43 - Gradation
11:10 - Creating a gradation design in Illustrator

📱 Find us on SOCIAL MEDIA

#logodesign #logodesigner #design #freelancedesigner

[mozaik-inc]

I really liked seeing you experiment in real time. I’d love more of that

[dankierson]

Masterclass. Makes me feel better when I break the rules on letter spacing.

[FarhAnMahatab]

People usually use A or S to demonstrate anything. F is the least common letter and my name starts with that. Seeing F used for project demonstration is the best feeling & Eid Mubarak.

[austinandriese]

One of my favorite branding videos you guys have done so far. Thanks for the great tips Matt! Just tweaked up a logo to improve the kerning on black and small spaces :)

[paulhenricksen]

Another top video from Matt. Some really important concepts that are easy to miss.

[virajshetti]

This guy is brilliant. Love to have a mentor like him

[ryanasazaki]

Already learned the first two from Will Paterson's, but the third one caught my eye, definitely will experiment on the effect of that.

[stickzgg]

I've been managing my negative alternates with Expand path most of the time. Had a few manual adjustments to do every here and there, but generally it works great.

[kiwiscanfly]

As someone who doesn’t like making logos, I found this the most informative video I’ve watched in a long time. I’m hoping you have made more videos…

[TyranVz]

This is the most informative vid I’ve found. So many of my questions answered. Thank you 🔥🔥🔥

[tqnuivw]

I love your videos and i really do always learn a lot from them so thank you!

[bitmonki]

This editing and video quality is top notch ❤

[toffeefan]

Nice! Look forward to seeing more of these videos even though am watching it a year later :)

[balkosa]

can you please make a tutorial of the zero awards logo by rice creative?

[maxbarko]

The Munich 1972 Olympic CD was so great, I proudly wore a pyjama with this logo.

[jdanielortega]

Anyone knows how to make the 9:50 logo in illustrator? that's the kind of advanced effect I thought was gonna be thaught, but I can't even come up with search terms to accomplish this.

[Pelumi]

"The curved bottoms" caught that 😂

[pedroborgesgudin]

Facebook used an F for a logo for a looong time. Maybe the fact that it is not distinctive, made it distinctive.

[danielvaleradp]

Great stuff! I would love to see more videos like these. Maybe even see you work on a real logo? I could use some advice on my creative process.

[sadepennbrook]

Honestly, I don’t know what I’m looking for. I keep Googling advanced branding, advanced logo design, advanced this and that just to cut through the cloud of starter or beginner techniques. I’m already an advanced Illustrator user. Except starter demos are all you find online even with paid courses. I have been in design close to two decades. I was there when professors in school where still teaching mechanical methods of design and when Macromedia Flash was still a thing. I went to a good school. While I feel in my element with color, grids and type, my biggest achilles heel has always been logos. I don’t even think the issue is how to draw them. I could sketch a terribly drawn logo as long as the concept is on point and personifies the brand’s voice. My issue is visualizing it’s shape. It’s a form issue with me. It’s also a concept problem. To understand the brand perspective and translate it into a mark that matches that persona. So most of my career I just stuck with editorial layout because it’s a bit less conceptual and mechanical in execution. But as we all know in design, unless your specific role is strictly layout or other, at some point there’s always that one guy who’s going to ask you for help with a logo. Suffice to say, it’s been pretty frustrating not having the confidence to build on what you already know.