Leading the Way: How Creators Are Redefining Culture

Digital creators have fundamentally transformed how we connect, consume, and shape culture in the modern age. As audiences seamlessly navigate between platforms and experiences, creators have emerged as trusted voices influencing everything from entertainment and fashion to entrepreneurship and financial literacy.

Watch live from the FQ Lounge @ #SXSW with Anne Marie Nelson-Bogle, Vice President of YouTube Ads Marketing, as she sits down with some of YouTube's leading women creators who are at the epicenter of culture. Together, they’ll discuss how they're building powerful communities and authentic connections by leveraging a whole new playbook for what it means to inspire and influence the next generation of fans.

• Noël Paasch, Global Head, Creative Strategy & Programs, YouTube
• Michelle Khare, Content Creator, Challenge Accepted
• Cassey Ho, Founder, CEO, and Head Designer, Blogilates and POPFLEX
• Vivian Tu, NYT Bestselling Author & Founder and CEO, Your Rich BFF