What Is Upselling & Cross-Selling? (MASSIVELY Underrated For eCommerce Brands)

In this video, we're going to talk about what upselling and cross-selling are and how you can use them to increase your sales on your eCommerce store.

Upselling and cross-selling are two of the most important strategies you can employ on your eCommerce store. By upselling and cross-selling, you can attract more customers and increase your profits.

If you want to learn more about upselling and cross-selling, watch this video and we'll explain everything in detail. After watching this video, you'll be able to use these strategies to increase your profits and increase your eCommerce sales!

So upselling cross-selling means that if someone is trying to buy or has purchased product A, you want to recommend them a different option that is higher in price or it creates a goods connection with the product that they have been seeing before. So let's say someone is buying a cleanser for, for instance, A you can start advising them a moisturizer as well, because when someone is cleaning their face after moisturizing as well. So it is an example of cross-selling different items. But you can also do is let's say someone is writing a product to record a cleanser of $20, but you're also having a cleanser for $40. When someone is adding the product to a record of $20, you can upsell them the product $40, so you can increase your average order value. So that's an example of an upsell. With an onsite upsell and cross-sell system. You have like AI that automatically does product recommendations based on the card of a specific person. And so you have a good onsite upselling cross-sell system in place.