How Can Customer Segmentation Help You?

In this clip from the first video in Resilience: An eLearning Series For Ecommerce Brands In 2021, Allison covers the benefits of customer segmentation and how it can help companies.

You’ll understand how segmenting your customers by Customer Lifetime Value (CLV) can:

- Enable you to reverse-engineer where your best customers came from so you can find more of them
- Help you identify when customers need a personal nudge in the form of marketing communications or special offers to encourage retention
- Turn retention into loyal advocacy
- Guide innovation efforts

You’ll also learn why some investors are even using customer segmentation to value companies and see how concepts like equity and sustainability fit your customer base.

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#CustomerSegmentation #CLV