Customer Segmentation With A.I. | Finding Your Unknown Unknowns

In this episode, we're looking at customer segmentation and how artificial intelligence helps us to uncover the unknown unknowns from customer survey data, web page visitors and CRM databases.

Every customer has individual preferences, needs and behavioural patterns. And when you couple that with brand interaction, a human can't memorize and identify patterns in data of this kind – let alone cater to every person based on them. And that's why you need customer segmentation.

Do you need to measure different combined answers from a questionnaire you just sent out to your customers? You can do this with the help of the so-called clustering algorithms. With clustering, you can uncover different customer segments and reach potential customers who are very similar to your current users.

You can repeat this process using "top of the funnel" data from website visitors. You can also do that with retained customers, using CRM data. Follow the rest of the video to see how we did that!

Eager to identify some of the unknown-unknowns in your business model?

Leave your comments and questions below!

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[thelouberg]

Really curious to put this into practice now. Thanks for the explanation!

[bernardofn]

What a cool laptop! These are great pilot projects to test.

[jessegibson]

Great informative video! Keep the amazing content coming 👌

[Guilopes]

Great video on the tangible outcomes of unsupervised learning for marketing! Planning in doing any videos for data generation tactics for non e-commerce companies in B2B?

[this.is.lapc]

It's interesting how this can help you if you come from a digital marketing or UX researching background.

[bryanalstoncoxing]

What are some affordable AI softwares that you recommend to run this analysis for a startup?

[manuelabruderer]

An interesting approach, which AI/statistical program are you using to do the clustering?

[moisesnevett]

Bottom up instead of Top down. BUT. AI does not understand what is C-Level cluster or a Hypster cluster. AI is simply the clustering tool. Is up to a data specialist to make sense of those clusters to rethink communications.

[rainerkrammconsulting]

Doesn't asking first order questions make all the rest less valuable?