Market Segmentation (With Real World Examples) | From A Business Professor

As we know, Different auto manufacturers target significantly different groups of customers. For example, Toyota normally targets people with middle-range incomes who are looking for vehicles with good value for money. When thinking about Toyota, people think of durability, quality, safety, and reliability.

In contrast, Mercedes Benz always targets to upper-class drivers who think of luxury, style, and social class. Mercedes Benz is a brand that evokes images of luxury, wealth, and success. For many people, owning a Mercedes is a status symbol, it is a way to show the world that they’ve made it.

Market segmentation can help companies to target just the people most likely to become satisfied customers of their products or services. So what is market segmentation and How to implement it? what are its major types, examples, benefits, and limitations? In this video, I will discuss these questions with you.

[lucianabautista]

Thank you for sharing this video.
Well explained

[thuslimabanu]

Very clear explanation but one thing is pls give subtitle sir❤️✨

[MaryPerdue-bmco]

Appreciate you when you see the world 🌎 changed 🎉it will be a shineness thanks to you

[andinetsamuel-bjwb]

i too like your explanation thanks 👍 much keep it up, your are took amazing instructor

[adelalydia]

The explanation was great however, I wish the narattion was not as robotic

[ttan_VA]

Different markets are for different people. We need to categorize them to figure out what the establishment's target audience is. Furthermore, we can conduct research to consumer's behavior to incorporate different strategies to make marketing effective.

[achiniwathsala]

It was very helpful. Thank you so much