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Kate Bradshaw Of Web Today: The Psychology of Web Design
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1:41 Kate gives the first tip on displaying faces prominently
2:06 Kate gives the second tip on answering "the who question"
2:24 Kate gives the third tip on the visual beauty of a website
A lot of small businesses worry that their website is not engaging. Perhaps they’re finding that potential customers look at their site, but they don’t stay long enough to make a phone call or a purchase. Why is it that some websites generate sales and some just don’t?
If you’re running a small business, you probably spend a lot of time working with the products and services that you deliver to customers. And that’s fine. But just putting a product picture on the home page might not attract customers, especially if your product is say, a nut or a bolt! There’s only so much that good photography can do.
That’s why I recommend thinking about the people first, and the product second. Small business owners forget that people look for products that will solve a problem, provide a solution for a problem they’re having.
My background is in psychology, and that really helps when designing a website. So here are a few tips on using psychology to make an engaging website:
Put a face right up front and center on your website!
Have you ever noticed that you see faces everywhere? In clouds, in the bark of trees, in wallpaper patterns and so on? That’s because we have a huge part of our brain that’s dedicated to finding, seeing and understanding faces. So let’s work with this.
Always remember that people are interested in how your product can help THEM. Answer the WHO question on your website. Who is going to use this product? Who is going to benefit from this product, and who is going to be happy?
Always consider how you can make your website more pleasing to the eye. We see beauty in faces and that’s captivating, but we also see beauty in color combinations, patterns and pleasing typefaces.
Take a look at some websites and analyze what you like about them. Is it their use of space, the way they’ve styled their photos, or the way the information flows?
I’ve helped more than 200 small businesses with their websites and online presence. I use the power of psychology of consumer behavior in web design.
If you’re a small business owner looking for a beautiful, functional and relevant website that will perform well in online searches, as well as deliver results, just give me a call.
Kate Bradshaw
WebToday
2:06 Kate gives the second tip on answering "the who question"
2:24 Kate gives the third tip on the visual beauty of a website
A lot of small businesses worry that their website is not engaging. Perhaps they’re finding that potential customers look at their site, but they don’t stay long enough to make a phone call or a purchase. Why is it that some websites generate sales and some just don’t?
If you’re running a small business, you probably spend a lot of time working with the products and services that you deliver to customers. And that’s fine. But just putting a product picture on the home page might not attract customers, especially if your product is say, a nut or a bolt! There’s only so much that good photography can do.
That’s why I recommend thinking about the people first, and the product second. Small business owners forget that people look for products that will solve a problem, provide a solution for a problem they’re having.
My background is in psychology, and that really helps when designing a website. So here are a few tips on using psychology to make an engaging website:
Put a face right up front and center on your website!
Have you ever noticed that you see faces everywhere? In clouds, in the bark of trees, in wallpaper patterns and so on? That’s because we have a huge part of our brain that’s dedicated to finding, seeing and understanding faces. So let’s work with this.
Always remember that people are interested in how your product can help THEM. Answer the WHO question on your website. Who is going to use this product? Who is going to benefit from this product, and who is going to be happy?
Always consider how you can make your website more pleasing to the eye. We see beauty in faces and that’s captivating, but we also see beauty in color combinations, patterns and pleasing typefaces.
Take a look at some websites and analyze what you like about them. Is it their use of space, the way they’ve styled their photos, or the way the information flows?
I’ve helped more than 200 small businesses with their websites and online presence. I use the power of psychology of consumer behavior in web design.
If you’re a small business owner looking for a beautiful, functional and relevant website that will perform well in online searches, as well as deliver results, just give me a call.
Kate Bradshaw
WebToday
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