The Rise And Fall Of Forever 21

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At its peak, Forever 21 made $4.4 billion in revenue and was one of the fastest-growing fast fashion empires. Now, the retailer is preparing to file for bankruptcy after alienating its core customers and struggling to keep up with the rise of e-commerce. As one of the largest tenants of American malls, a large-scale shutdown of Forever 21's stores could exacerbate the ongoing retail apocalypse.

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The Rise And Fall Of Forever 21
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I remember Forever 21 offering good quality items for low prices. Over the years garment quality has gone down while prices have gone up :(

J-HPE
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Me: what a nice jacket! I wonder what the back looks li-
Forever 21: *“Pizza Bae”*

WizKhalia
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Lol the last sentence was dramatic af “forever 21 might be not forever at all” 🤣

SWAGAsianx
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Honestly tho, huge respect for the owners who came from and with nothing and built themselves a company

niallhoransboxandgolf
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"Oh a cute shirt"


F21 shirt: I love unicorns

bigeejigee
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Guess it's time to open a store called "Finally 22"

hattie.waltermire
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y'all were just waiting the whoooole video to make that "forever 21 might not be forever" joke

natalieshershow
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Front: *cute and stylish*
Back: “I farted, don’t date me”

aaaa
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is no one talking about how shopping there is so overwhelming? like there’s so much clothing that when i find one thing, i’ll always think there’s something better and i’m never completely satisfied

samanthahuynh
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They be putting some “I’m 2 kool 4 skool” type of shit on the back of their shirts

buddadawg
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Me: "Nice shirt"
Turns around: " Takeshi is not a snitch"

ashmaterial
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No one:
Forever 21 T-shirt: ScReW iT iM gEtTiNg TaCoS

panic
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Stop selling crop tops with "pizza lover" on them. We want to be Forever 21, not 12.

kseniAlivalife
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As someone who is 22, I can confirm seeing “touch my butt and buy me pizza” on a shirt is definitely something I would cringe at and stay away from

iceprincessreyes
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I’ve never cared for forever 21 but it still makes me sad that stores are closing due to the internet, I personally enjoy going to malls to shop instead of just shopping online

chloeenarc
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nobody:
people in the comment section:
me: this is a cute top
flips around
“i 🍩 care”

abigailkurgat
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They just have to stop putting “pizza is good” on the back of shirts that are actually nice.

WhereIsHeAt
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Maybe if they sold clothes other than crop tops that say " I love Taco", people would consider buying from them.

madewithlove
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me: that’s a cute shirt
turns it around* “normal people scare me”

katecallahan
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"Ooh finally, a nice dress I can wear"

Turns it around, "Cheetos Flamin Hot" logo

knf