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HOW TO INCREASE YOUR LUNCH SALES | Restaurant Marketing Ideas
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Watch: 3 Power Skills Every Restaurant Owner MUST Master | Guide to Opening a Restaurant
Watch: 5 REASONS WHY RESTAURANTS FAIL | Tips for Restaurant Growth and Success
00:00 - Intro
00:39 - Sunday Lunch
01:26 - It's important to study your demographic
02:00 - Where are people going
03:15 - Special offers
03:33 - You have to sow seeds
04:09 - Build relationships and partnerships
// TODAY’S EPISODE:
Today is Making Dough Q and A Show was I gonna answer Christal question and Christal asked..
“Looking for ideas to boost are Wednesday night and Friday through Sunday lunch business... not really interested in kids. Kids eat free and no room inside for live entertainment.”
Let’s tackle Sunday lunch.
I’m going to stick with Sunday lunch. One of our busiest lunches and I want to tell you how it got it because it was used before the slowest lunches. One of the things you need to know is especially when slower days and time is understanding the mood and the psychology of what people go through. What is on their mind on a Sunday night? People are in different mood Sunday lunch, vs Wednesday night vs Friday night!
So today I wanna share you few tips on how we’re able to do that.
If your Sunday lunch is currently slow what are the things you figure out is where are people going? Is everybody is slow or is it just me? You can have to drive around and look where people go for that restaurant.
Study it.
Study why people come to that restaurant. Is it because they have many offering, is it they located in a church so study why they getting a lot of customers for Sunday lunch? You need to study and figure out how you gonna do better. Are you going to do the same similar offering or lunch special?
We have a lunch buffet that is super popular for all families.
Do you have lunch specials or can have something exclusive on Sundays 11- 1 pm?
Think about the offerings for like a lunch special. Why should people come to your restaurant? You have to give them a reason to come to your restaurant. So then what we have done is that in our first year we had a board in our dining room where it said “10% off with your church bulletin. Valid Sundays..” On Sundays, folks bring their church bulletin we give them 10% off.
Get to know them so they know you exist?!
I’m telling you on Sundays a lot of folks go to church. We have a good relationship with churches. For one reason is obviously we are Christian and we wanna be aligned to whoever we want to come down in our restaurant. So we are not just doing it for the sales, we’re doing it what’s align in our brand messaging our values.
Always build a relationship with people.
We take food to our local churches just to boost them and build relationships. We shake hands, we get to know each other, where they are working on or how can we serve them. Always think about how you gonna build partnership with people. Through a week, on a Wednesday lunch and do the same thing, have a bundle of this food, go out of your restaurant and find people businesses and take out some samples, take out some desserts. It doesn't matter what it is.
Go out shake some hands. You got to meet people ahead, a manager and invite them or check your lunch special for exclusively on this day. Have you been in our restaurant or not? How long are you been here? Ask them so you can understand their business and their needs. Like how many people work here. Do you have often meetings this sometimes? We would love to cater your lunch sometimes. Let me know. Can I have your business card? Build a relationship or partnership.
You go to sow seeds.
It takes a little while but it is what it is. I wanna tell you that if there is another restaurant in your community on your slower days or time know that there is always an opportunity for you to take some market share.
LET'S CONNECT:
#restaurant
#restaurantmanagement
#restaurantmarketing
#restaurantmanager
#makingdoughshow
Watch: 3 Power Skills Every Restaurant Owner MUST Master | Guide to Opening a Restaurant
Watch: 5 REASONS WHY RESTAURANTS FAIL | Tips for Restaurant Growth and Success
00:00 - Intro
00:39 - Sunday Lunch
01:26 - It's important to study your demographic
02:00 - Where are people going
03:15 - Special offers
03:33 - You have to sow seeds
04:09 - Build relationships and partnerships
// TODAY’S EPISODE:
Today is Making Dough Q and A Show was I gonna answer Christal question and Christal asked..
“Looking for ideas to boost are Wednesday night and Friday through Sunday lunch business... not really interested in kids. Kids eat free and no room inside for live entertainment.”
Let’s tackle Sunday lunch.
I’m going to stick with Sunday lunch. One of our busiest lunches and I want to tell you how it got it because it was used before the slowest lunches. One of the things you need to know is especially when slower days and time is understanding the mood and the psychology of what people go through. What is on their mind on a Sunday night? People are in different mood Sunday lunch, vs Wednesday night vs Friday night!
So today I wanna share you few tips on how we’re able to do that.
If your Sunday lunch is currently slow what are the things you figure out is where are people going? Is everybody is slow or is it just me? You can have to drive around and look where people go for that restaurant.
Study it.
Study why people come to that restaurant. Is it because they have many offering, is it they located in a church so study why they getting a lot of customers for Sunday lunch? You need to study and figure out how you gonna do better. Are you going to do the same similar offering or lunch special?
We have a lunch buffet that is super popular for all families.
Do you have lunch specials or can have something exclusive on Sundays 11- 1 pm?
Think about the offerings for like a lunch special. Why should people come to your restaurant? You have to give them a reason to come to your restaurant. So then what we have done is that in our first year we had a board in our dining room where it said “10% off with your church bulletin. Valid Sundays..” On Sundays, folks bring their church bulletin we give them 10% off.
Get to know them so they know you exist?!
I’m telling you on Sundays a lot of folks go to church. We have a good relationship with churches. For one reason is obviously we are Christian and we wanna be aligned to whoever we want to come down in our restaurant. So we are not just doing it for the sales, we’re doing it what’s align in our brand messaging our values.
Always build a relationship with people.
We take food to our local churches just to boost them and build relationships. We shake hands, we get to know each other, where they are working on or how can we serve them. Always think about how you gonna build partnership with people. Through a week, on a Wednesday lunch and do the same thing, have a bundle of this food, go out of your restaurant and find people businesses and take out some samples, take out some desserts. It doesn't matter what it is.
Go out shake some hands. You got to meet people ahead, a manager and invite them or check your lunch special for exclusively on this day. Have you been in our restaurant or not? How long are you been here? Ask them so you can understand their business and their needs. Like how many people work here. Do you have often meetings this sometimes? We would love to cater your lunch sometimes. Let me know. Can I have your business card? Build a relationship or partnership.
You go to sow seeds.
It takes a little while but it is what it is. I wanna tell you that if there is another restaurant in your community on your slower days or time know that there is always an opportunity for you to take some market share.
LET'S CONNECT:
#restaurant
#restaurantmanagement
#restaurantmarketing
#restaurantmanager
#makingdoughshow
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