If I Started SaaS in 2024, Here’s My B2B Content Strategy for $1M ARR

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Rob Walling takes the stage at MicroConf US 2024 in Atlanta to share his framework for B2B SaaS content marketing. After wasting thousands of dollars taking the wrong approach in marketing Drip in the early days, Rob shares how he would apply the 5 stages of customer awareness to B2B SaaS.

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I am straight up taking notes on this shit. Thanks Robb, you the goat

El_Diablo_
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That was great!! Alex hormozi talks about problem solution loopwhile creating lead magnets, this ads another level to apply on that same framework. Awesome!

alejandromonsalvek.
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I'm sorry I missed you in Dubrovnik because that's much closer to my region than New Orleans. Any chance you're coming to Europe anytime soon again?

matickovac
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26:48 - "At 2x of course..." while I'm watching this video... at 2x... LOL. Love your stuff! Thanks for all you do!

WallyJK
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This was good, thanks for the insights

r.s
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Problem is: We are operating in a market where people are unaware mostly.

inflationking
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I love Rob and he’s given a ton of value. The issue we all have is that he told stories from his time. 2024/2025 is a completely different landscape. Love his advice but it’s not going to be a silver bullet

StartingFromZeroPod
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"Stealing" is the new "Shocking"

phil.d
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I'm currently validating an idea with Facebook ads. I'm getting lots of clicks but no one leaving email .

spartanreputation
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Damn, I thought this was Trap Lore Ross 😂

ThisisFerrariKhan
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Every video he ends up only talking about himself and his company in circles.

sniperace