Magic Mac — How Apple DESTROYS Mac mini!

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So, where’s Apple going to cram some custom silicon all up in next? I mean, besides the recently patent-sparked M2 Magic Keyboard computer speculation, the one that’ll somehow re-invent the Apple II and obsolete the Mac mini box at the same time, right? More on those in a perf per watt minute! And, I only ask because… they just put… an A13 Bionic, basically the whole entire board from the current iPad nothing, memory, 64 Gigs of storage, the all of it, into… a monitor. A screen. The Studio Display. Basically, because the Tim Cook doctrine says Apple’s only ever going to enter — or re-enter — markets where they can provide unique differentiation and value. Doing things that only Apple can do, as the mantra goes. They’re a huge company but they still use small teams with limited bandwidth so if you’re not the next iPhone, you have to prove you’re worthy of some of that time and attention because it’ll always come at the expense of something else.

So, using custom silicon to give a desktop display the same features that Apple’s MacBook displays have been enjoying for the last few years is just exactly the kind of unique differentiation that’ll get you bandwidth — and sign off! — True Tone ambient color temperature matching, spatial audio speakers, noise-canceling mics, Center Stage pan, and zoom webcam — the freaking thing actually runs iOS 15! It even gets software updates… and experiences software bugs… like a computer. So, what's next?!

🙏 PATREON THANK YOU!

Kyle Giglio, Sven Jasper, Aziz Rahman, Josef, Dude, Christopher Wiggins, Martin Perry, Mark Lussier, Daniel Pasco, Rod Gray, Richard Urbano, Shashank, Chad Potts, Paco Arango, Ryan Parman, John Malkin, Rick Vink, James Hillhouse, Brian Jones, ChzhdTech

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🚨 ETHICS & DISCLAIMER

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🍎 Some video and images courtesy of Apple Inc.
📷 Some video and imagery supplied by Getty Images and/or AP Archives
🎸 Some music supplied by Epidemic

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⌨️ Would you buy a Mac that was inside the keyboard?!

ReneRitchie
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How are people disbelieving that a computer could fit in a keyboard when that already exists in the Raspberry Pi keyboard?

Lumiverse.
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My issue with Studio Display is the price vs the segment it fits into. In my opinion, Apple is categorizing it in the wrong segment entirely. At the end of the day, it’s a nice panel, but the uniqueness it brings do not benefit those of us looking for a color-critical display. Spatial audio, center stage… these are midtier consumer add-ons, perfect for the 24” iMac type customers. If they do a 24” Mini Studio Display for $999.00, THAT makes sense, and it would be worth having just for an easy-Apple GUI monitor alongside Mac Mini/Mac Studio desktops. But at 1.5X that price, it’s just too spendy. It should be a 27” M1 iMac at that price!

ForestCinema
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mac in keyboard: the most exiting news I never thought I'm expecting.
4:05 commodore 64 was a blast from the past with all tape recorder drive and written down 3 digits code as folder

djokotriono
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The “Keyboard Mac” isn’t that far-fetched. It’s already been proven on a mass scale. Just look at the MacBook Air, now subtract the trackpad, battery, and screen. What do you see? And a single built in thunderbolt port that connects to a screen to deliver power and more I/O. I’m here for it, the next step in our digital future.

KC-bijw
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I was typing this as you said it, if a keyboard can be a computer, why can’t an iPad be a monitor, with split screen file sharing. One can dream.

wanderingfool
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Computer in a keyboard exists already in the raspberry pi, which funnily enough uses an ARM chip!

dweeznutz
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This is the value added Youtubermentary.

anthonycraig
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I need a small Mac the size of an Apple Tv I can put in my backpack for travels

kaysha
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In 10 years everything will have processing power built in. Your phone will connect to whatever keyboard and display you walk up to and will be your primary computer.

marsrocket
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the whole reason I like mac mini is "choose your own peripheral and monitor". as for arm on keyboard we already have pi400

chibonchibon
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I just saw the rPi keyboard computer the other day and the first thing that came to mind was that Apple should do one.

pac
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It would be cool if they made a keyboard computer that would connect to the iPad boosting its cpu and GPU and giving you the option to use the Mac OS.

tonymanero
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When he refers to the iPad as the iPad nothing, I can’t stop laughing lol. I dunno why it sounds so funny to me hahahaha

Seawolf
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I love watching this guy as he has so much passion for apple products

alstonmaccow
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Man, the C64, the VIC 20, the Spectrum, the Atari, they were all computers in a keyboard.

biomorphic
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Rene throwing shade at apple in the CLASSIEST way possible when mentioning the charge port of the Magic Mouse.

I literally look forward to your videos every day

dummycordero
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But can I touch it and draw on it? - Is this where they are going? - I've asked several people, but no one wants to answer!

FosterYourAffinity
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40 years ago computers *were* just the keyboard. :-) Vic-20, ZX Spectrum, etc. History repeats. The first ever computer with an ARM chip came out in 1987 which looked like a much larger keyboard - the Acorn Archimedes, invented in Cambridge, UK. It's amazing how ARM has progressed over 35 years, licencing the technology to just about every major tech firm and powering virtually all Android and Apple phones and the latest generation of Macs.

While my PC can outperform my M1 Mac Mini, it's rare to have the CPU maxed out for most of the time either computer is powered on. With that in mind, the M1 brings major benefits that must be considered on at least equal footing as CPU power, such as consuming less than half the energy, radiating way less than half the heat into the room, and is completely silent.
Intel's x86 architecture has its roots in the late 70's and can be thought of as the muscle car, loud, gas guzzling and it runs hot. Today more people want low-energy computers. Intel will change and has already done a deal to licence ARM technology, again. (They first did that in the 90's.)

remaincalm
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I wonder how good the cooling in the Studio Display is. Good enough to replace the A13 with an M1 Pro?

daveh