STOP Chasing Etsy Niches (Do THIS Instead)

This is why picking a niche is the WORST thing you can do for your Etsy shop.

In this video, I'm going to giving you my hot take on why niching down is NOT the right thing to do in Etsy. Instead, we need to be customer focused with our products and pricing. So stop searching "what etsy niche should I sell?"

Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice to start your Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond! There's no fluff here, only tactics that add to your profit and save you time.

Check out our PODCAST!

Timecodes
0:00 - Intro
1:16 - What is the big problem with picking a niche?
3:05 - Student proof
4:13 - How do we make this easier?
5:36 - Profitable customers
7:36 - Aesthetic
8:57 - MORE student proof

[richm]

Really glad I found your channel! You obviously understand this business. 🙂 We just passed 10k sales and are ready for the next level.

[fsk]

The niche down strategy honestly is throwing me for a loop. Glad to see another perspective that works.

[ginadl]

Ok, after months of fighting every day to keep going, I finally have more hope. Thank you, Dylan. I needed this encouragement. My shop does not have a premium aesthetic. It's just a POD shop, but I will see what I can do to fix it.

[hackingsimplicity]

Totally agree in creating an aesthetic or vibe and don’t understand why more sellers aren’t in that mindset. Actually, I just thought… maybe it is because they don’t have corporate experience. Appreciate your views and how much valuable information you provide. Thank you and keep shining!! ☀️

[Garland]

Well, this is an eye-opener. Dylan, you're the only person I trust to give up-to-date information on this topic.

[sch]

I looked on your website under pricing and there are no prices.

[martinhousemuse]

Man, I hear you talking about low sales, I'd be delighted if my POD shop was getting those low numbers that you talk about. Right now, $900 a month would be a great momentum starter for me, and could keep me building.

I think I have a good design sense but I can't really know because not enough eyeballs on product. A handful of views a day is all I am I getting.

I admit I have struggled to sprint because I am learning so many new things at once to make this work, but I love creating designs, and building a shop.

[kristinavalic]

Hi Dylan, I am really glad that I don'thave to niche down my art to get more sales. But I really need help for what to do with my art shop on Etsy. Thank you!

[thenicogeorge]

game changer! thank you for outlining this strategy - I have started doing this as niching down just felt so restrictive and boring tbh.

[BecScribbles]

I had always wanted to be that one stop shop where someone could come get whatever they needed that was in printable form. But everyone told me no and that it would not be a good idea. I wish k had listened. Maybe my shop would have been selling more.

[lisawelch]

I totally agree Dylan. I heard that all the time on eBay and became profitable on eBay with an eclectic store. I am new to Etsy and trying to find what works. Gathering bits of info here and there.

[raewest]

Thank you for sharing this information Dylan ❤

[YavSquire]

Can you do a video on finding/mapping out a profitable customer?

[stacyosborn]

So the question on most of us who are wondering-the ones you are talking about-does this method still work with the POD shops that you have found these 1400 ppl success? I’m not doubting you in any way…I love you information and the more relatable, humorous side you have allowed yourself to show lately. Just curious if I were making the call to you -would I have to change EVERYTHING from a POD shop? Would I have to be buying inventory or using international dropshipping that can take up to 30 days and most customers will drive you crazy daily wondering where their order is or why haven’t they received their tracking yet. You know the ppl I am talking about and it’s valid. Ty

[nicoledance]

Does it also works for POD sellers and/or new stores?

[polinaraw]

Thank you so much for this invaluable information, Dylan! You're phenomenal 🙌🏻

[tashatymchuk]

I agree with most of what you said, with the exception of talking about types of 'stores'.
You mention Niched stores and, very condescendingly, General stores.
What you fail to realize is that, 99.99% of the time the type of store makes absolutely ZERO difference to your buyer!
They aren't going straight to a store when they come to Etsy. They are doing a keyword search for the type of ITEM they're looking for.
So, niching down on the ITEM/LISTING, and targeting the buyer for that item is ALWAYS the right way to go.
Where your be 'fancy' for the 'fancy' people technique comes in to play is, if they are looking for other things that your LISTING aesthetic plays to, they MAY click into your store and buy more. Maybe. I'd say most Etsy buyers won't even know what to click on to get in to your store proper.

[dianestorey]

I'm just starting my shop. I would like a look see and feedback. I was trying to do Father's Day, and your idea seems much more in my line of thinking.

[polinaraw]

This is phenomenal advice, thank you!

[dhruvipatel]

I really wanted to buy your course, but coudnt, cuz you dont take payments from India
If there is something you can