Fundamental Sales and Marketing Alignment Strategy

Someone visiting your website is analogous to someone walking into a physical place of business. In a place of business, they would typically be addressed by a salesperson. Unfortunately, there isn’t a 3D human interaction when a person visits a website, so how do you cross the line between attracting people to your site and engaging them in a sales conversation?

There’s a solution for that! The following fundamental sales and marketing alignment strategies can help companies replicate that in-person experience, optimize lead conversion, and increase their return on investment.

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Referenced Artice
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5 Essential CRM Fields to Track Sales and Marketing Growth