How to align your B2B marketing and sales teams

Doug Novack, Google’s managing director of business and industrial markets practice, explains how to think about B2B marketing strategies to better align with sales efforts. Learn two key strategies to help these essential teams work toward similar goals.

The How to Think About series from Think with Google shares insights about today’s most effective marketing strategies, presented by the Google pros who take them from theory to practice. Get the latest techniques from the experts who understand them best.

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00:00 Intro
01:11 Challenge 1: Buyers are purchase ready, not sales ready
01:36 Solution 1: Enable purchase-ready behavior
02:18 Challenge 2: The customer journey isn’t linear
02:33 Solution 2: Meet buyers across channels
02:57 Key takeaways
03:21 Recap

SOURCES:
Bain/Google, B2B Marketing Dynamics for Better Business Outcomes, n=103 B2B marketers, n=101 B2B sellers, May 2021.
Bain/Google B2B Marketing & Sales Dynamics Study, n=304 B2B tech buyers, May 2021.
Bain/Google, B2B Marketing Dynamics for Better Business Outcomes, n=304 B2B buyers, May 2021.

[DollyMackz]

Very informative. Thank you for creating this video.