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War on Woke: Not Just About The Ice Cream | Ben & Jerry's
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According to Antonio McBroom, a day without dessert is a disaster. So it makes sense that he’s now an ice cream entrepreneur, slinging scoops of Ben & Jerry’s up and down the Florida coast.
At the core of Antonio’s business model is leadership training and mentorship for all of his Scoop Shop managers. So when Florida Governor Ron DeSantis introduced the Stop WOKE act in 2021, he had two options: immediately halt training on diversity, equity and bias, or face potential legal action from the state.
In the final mini-series of this season of the Into the Mix podcast, we’re heading to Florida to learn how the Stop WOKE act has censored businesses, chilled critical conversations about equity, and spurred business owners like Antonio to fight back.
About Into the Mix
Into the Mix is a podcast all about joy and justice in action, and this season, Ben & Jerry’s is bringing you four multi-part stories that take you beyond the news headlines, and introduce you to the real people at the heart of some of today’s greatest fights for justice. Host Ashley C. Ford is taking you to meet activists who fought to shut down a notorious jail in St. Louis, a community rising up against the destruction of their health and home in a part of Louisiana dubbed Cancer Alley, and leaders protecting voting rights and inclusion efforts in the south. Let’s get into it!
And don’t miss our previous seasons for more stories of struggle and success from communities across the world, plus conversations about art and activism, with friends of Ben & Jerry’s like John Legend, Big Freedia, and Ava DuVernay.
At the core of Antonio’s business model is leadership training and mentorship for all of his Scoop Shop managers. So when Florida Governor Ron DeSantis introduced the Stop WOKE act in 2021, he had two options: immediately halt training on diversity, equity and bias, or face potential legal action from the state.
In the final mini-series of this season of the Into the Mix podcast, we’re heading to Florida to learn how the Stop WOKE act has censored businesses, chilled critical conversations about equity, and spurred business owners like Antonio to fight back.
About Into the Mix
Into the Mix is a podcast all about joy and justice in action, and this season, Ben & Jerry’s is bringing you four multi-part stories that take you beyond the news headlines, and introduce you to the real people at the heart of some of today’s greatest fights for justice. Host Ashley C. Ford is taking you to meet activists who fought to shut down a notorious jail in St. Louis, a community rising up against the destruction of their health and home in a part of Louisiana dubbed Cancer Alley, and leaders protecting voting rights and inclusion efforts in the south. Let’s get into it!
And don’t miss our previous seasons for more stories of struggle and success from communities across the world, plus conversations about art and activism, with friends of Ben & Jerry’s like John Legend, Big Freedia, and Ava DuVernay.
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