What is entrepreneurship and how can I start?

What is entrepreneurship? In this video, Josh Farr from Campus Consultancy will share the 6-stages of entrepreneurship foundations: Problem, Research, Solution, Testing, Marketing and Pitching/Sales.

For our Campus Consultancy 'Campus Leaders Community,' we ran a 30-day Entrepreneurship challenge in October 2020. After 4-weeks, students will have a researched, tested and ready to launch business idea that increases their entrepreneurial skills, knowledge and mindsets to boost employability and broaden creativity, innovation, leadership, resilience and problem-solving.

0:00-4:16 Introduction
4:16-6:09 Stage 1: Defining the problem
6:09-7:48 Stage 2: Researching the market
7:48-9:15 Stage 3: Solving the problem
9:15-10:42 Stage 4: Testing your solution
10:42-12:09 Stage 5: Marketing your solution
12:09-15:05 Stage 6: Pitching your solution
15:05-16:36 Summary & how to get involved

Key quotes:
- "Businesses have two legs: Marketing & Innovation." - Peter Drucker
- "If you can't state your value proposition in 8 words, you don't have a value proposition." - Seth Godin

Key tools:
- Value Proposition Canvas
- Empathy Map Canvas
- Lean Startup by Eric Ries
- Unicorn Tears by Jamie Pride

To learn more about our challenges check out our introduction videos here...

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